POPULAR SCIENCE

''For the magazine and film short series, see Popular Science''
'Popular science', sometimes called 'literature of science', is interpretation of science intended for a general audience, rather than for other experts or students. Popular science differs from science journalism in that the latter generally focuses on recent scientific developments, while popular science is more broad-ranging and is often written by scientists rather than journalists. It is presented in many formats, including books, television documentaries, and magazine articles.
As a bridge between scientific literature (the professional medium of scientific research) and the realm of popular political and cultural discourse, popular science shares some of the purposes of both but is in many ways distinct from either. Popular science generally attempts to wield the authority of science, sometimes even on social and political issues, but scientific content—the facts and arguments of professional science—changes considerably in translation, with some aspects lost and others gained. For this reason, many science-related controversies play out in the public realm, where political, philosophical and ideological contexts can mix more freely with the formal elements of science—for example, the long-running debates over biological determinism and the biological (especially racial) components of intelligence, spurred by popular books such as ''The Mismeasure of Man'' and ''The Bell Curve''.[1]
One important difference between popular and professional science is in purpose. The purpose of scientific literature is to persuade other specialists of the validity of observations and conclusions and the efficacy of methods— in terms Aristotle's classification of rhetoric, it is forensic. Popular science attempts to convince scientific outsiders (including scientists in other fields) of the significance of data and conclusions and to celebrate the results, with their validity taken for granted—epideictic rhetoric. Statements in scientific literature are often qualified and tentative, emphasizing that new observations and results are consistent with and similar to established knowledge; other qualified scientists are assumed to recognize the relevance. By contrast, popular science emphasizes uniqueness and generality, taking a tone of factual authority absent from the scientific literature. Comparisons between original scientific reports and derivative science journalism and popular science typically reveals at least some level of distortion and oversimplification, often quite dramatic, even with politically neutral scientific topics.[2]
Some common traits of popular science productions include:

★ Foremost providing entertainment value or personal relevance to the audience

★ Providing generalized, simplified science concepts

★ Omitting qualifications, limitations, and uncertainty in scientific results

★ Generally forgoing mathematical formulas or complicating details

★ Emphasizing uniqueness and radicalness

★ Bridging the is-ought gap

★ Assuming the audience has no science background, therefore explaining concepts more thoroughly

★ Exploring ideas that have been overlooked by specialists or that fall outside of established disciplines

★ Synthesis of new ideas that cross multiple fields and offer novel implications for various academic specialisms
Some popular science can be very misleading. Some is produced by people with limited understanding of the subject they are interpreting. Some is produced by people who are extremely biased. Unfortunately, it can be hard for the non-expert to identify misleading popular science. In the case of medical research, results are often presented in the press without adequate context. Popular science may also blur the boundaries between formal science and pseudoscience.

Contents
Notable popularizers of science
Some sources of popular science
Notes and references
See also

Notable popularizers of science



Isaac Asimov, author and biochemist

David Attenborough, broadcaster and naturalist

David Bellamy, broadcaster, author and botanist

David Bodanis, author

Bill Bryson, author

Robert Bud, curator of bioscience at the Science Museum, London

Jack Cohen, reproductive biologist

Paul Davies, physicist, author and broadcaster

Richard Dawkins, evolutionary biologist and author

Jared Diamond, evolutionary biologist, physiologist, biogeographer and author

Sir Arthur Eddington, astrophysicist

Peter Fairley, journalist and broadcaster

Richard Feynman, physicist and author

George Gamow, physicist and cosmologist

Martin Gardner, mathematician and author

Stephen Jay Gould, paleontologist, evolutionary biologist and science historian

Brian Greene, physicist

John Gribbin, astronomer and author

Mary Gribbin, author

Heinz Haber, physicist and author

Don Herbert, aka Mr. Wizard, broadcaster

Jay Ingram, broadcaster and author

Steve Jones, evolutionary biologist and author

Michio Kaku, theoretical physicist and author

Stephen Hawking, theoretical physicist and author

Douglas Hofstadter, computer scientist, cognitive scientist and author

Horace Freeland Judson, historian of molecular biology and author

Olivia Judson, evolutionary biologist, broadcaster and author

Lawrence Krauss, physicist and author

Karl Kruszelnicki, aka Dr Karl, broadcaster

Richard Lewontin, evolutionary biologist, geneticist and author

Robert A. J. Matthews, physicist, mathematician, computer scientist and journalist

Bob McDonald, CBC journalist

Fulvio Melia, physicist, astrophysicist and author

Sir Patrick Moore, amateur astronomer and broadcaster

Tor Nørretranders, author

Bill Nye, broadcaster and mechanical engineer

Steven Pinker, experimental psychologist, cognitive scientist and author

Robert Pollack, biologist and author

Fred Pearce, journalist at New Scientist

Magnus Pyke, author

Matt Ridley, zoologist, journalist and author

Steven Rose, biologist, neurobiologist, broadcaster and author

Oliver Sacks, neurologist and author

Carl Sagan, astronomer, astrobiologist, broadcaster and author

Kirsten Sanford, neurophysiologist and broadcaster

Simon Singh, physicist, mathematician and author

Ian Stewart, mathematician and author

Julius Sumner Miller, broadcaster

David Suzuki, broadcaster and environmental activist

Colin Tudge, biologist and author

Neil deGrasse Tyson, astrophysicist and author

Robert Winston, scientist and broadcaster

Lewis Wolpert, developmental biologist, author and broadcaster

Some sources of popular science



BBC Horizon - TV series

Cosmos Magazine - Australian magazine

Diffusion Science Radio Show - Science radio program and podcast

Discover (magazine)

Discovery Channel - Cable/satellite television channel

Explorations in Science - Michio Kaku radio program

Exploratorium - Museum in San Francisco

Frontiers of Science - Comic strip

HowStuffWorks - Website

Mr Science Show - Radio show and podcast from China Radio International

New Scientist - Magazine

Nova - Television show on PBS

Popular Science - Magazine

PopSci.com - Website

Popular Science - Website on books and authors

Popular Science Historic Film Series - Film shorts

Reasoned Cognition - Web comic

Science Fantastic - Michio Kaku radio program

Science Friday - US radio show on NPR

Scientific American - Magazine

Smithsonian (magazine) - Published by the Smithsonian Institution

This Week in Science - US radio show and podcast

Notes and references


1. Murdo William McRae, "Introduction: Science in Culture" in ''The Literature of Science'', pp 1-3, 10-11
2. Jeanne Fahnestock, "Accommodating Science: The Rhetorical Life of Scientific Facts" in ''The Literature of Science'', pp 17-36


★ McRae, Murdo William (editor). ''The Literature of Science: Perspectives on Popular Scientific Writing''. The University of Georgia Press: Athens, 1993. ISBN 0-8203-1506-0

See also



Science by press conference

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