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'Produce' is a general American term for a group of farm-produced goods, generally limited to fruits and vegetables. More specifically, the term "produce" often implies that the foods are fresh and generally in the same state as where they were harvested. In supermarkets the term is also used to refer to the section where fruits and vegetables are kept. Produce is the main product sold by greengrocers, farmers' markets, and fruit markets.
Price Look-Up Codes (stickers) in the United States are as follows:

★ Beginning with a 3 or 4: produce is conventionally grown, with the use of pesticides and/or artificial fertilizers.

★ Beginning with a 9: produce is grown organically, without pesticides etc.

★ Beginning with an 8: GMO produce, contains genetically modified material.