PRUDENTIAL FINANCIAL

'Prudential Financial', Inc. () and its subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 30 other countries. Principal products and services provided include life insurance, annuities, mutual funds, pension- and retirement-related investments, administration and asset management, and commercial and residential real estate in many states of the U.S. In 1981, the company acquired Bache & Co., a stock brokerage service now operating as a wholly owned subsidiary. Prudential has organized its principal operations into the Financial Services Businesses and the Closed Block Business.
Prudential is composed of hundreds of subsidiaries and holds more than $1.9 trillion dollars of life insurance. Its logo is the Rock of Gibraltar.

Contents

History

Ratings and Awards

See also

References

External links

History

Started in Newark, New Jersey in 1875, Prudential Financial, as it is known today, was originally called the "Prudential Friendly Society" and was founded by John F. Dryden, who later became a U.S. Senator. It sold one product in the beginning, burial insurance.

A history of The Prudential Insurance Company of America up to about 1975 is the topic of the book ''Three Cents A Week'', referring to the premium paid by early policyholders.
Prudential's logo, The Rock of Gibraltar, is one of the most recognized corporate symbols in the world.^[1] The use of the rock began after an advertising agent passed Laurel Hill, a volcanic neck, in Secaucus, New Jersey on a train in the 1890's.^[1] Slogans "Own a Piece of the Rock" and "Strength of Gibraltar" are also still quite widely associated with Prudential.
Prudential has evolved from a burial insurance company (owned by its policyholders) to a stock company. It is now traded on the New York Stock Exchange under the symbol 'PRU'.
On May 1, 2003, Prudential formalized the acquisition of
American Skandia, the largest distributor of variable annuities
through independent financial professionals in the United States.
The combination of American Skandia variable annuities and
Prudential fixed annuities created a major new force in financial
services. This acquisition highlighted Prudential’s strategy to acquire complementary
businesses that help meet retirement goals.
In April 2004, the company acquired the retirement business of CIGNA Corporation.
On August 1, 2004, the Office of Homeland Security announced the discovery of terrorist threats against the Prudential Financial headquarters in Newark, New Jersey, prompting large-scale security measures such as concrete barriers and internal security changes such as X-ray machines.

Ratings and Awards

Prudential has received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign every year since 2003, the second year of the report. In addition, the company was named one of the "100 Best Companies for Working Mothers" in 2004 by ''Working Mothers'' magazine.

See also

★ Prudential plc

References

1.
2.

External links

★ Home - Prudential Financial

★ Yahoo! - Prudential Financial, Inc. Company Profile

★ Prudential on Google Finance

★ Prudential Financial stock performance chart by Gstock

★ Prudential Case Study an analysis of Prudential's demutualization