PUBLICIST

A 'publicist' is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, or for a work such as a book or film. Publicists usually work at large companies handling multiple clients. See more at Publicity.
In the world of celebrities, unlike agents or managers, publicists typically take a flat monthly fee for servicing a client (whereas agents and managers tend to take a percentage of their client's gross income). Base rates in Hollywood in 2007 for mid to high-level publicists are reportedly in the $3,000 - $5,000 USD per month, per client.
An older meaning of the term is closer to pamphleteer: someone who circulates ideas by publishing them, perhaps in ephemeral forms.

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Compare to

★ Agency (agent)

★ Management (manager)

★ Promotion (promoter)
In other words, a publicist's main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, its public and media outlets. A publicist writes press releases, manages campaigns and other public relations functions. There are small agencies such as Shandwick and smaller shop such as RushPRnews. An agency can range from a one-person shop to an operation consisting of thousands of individuals.

See also

★ Unit publicist

External links

★ Cellphones at sixty paces: Can anyone stop the publicist plague?