QFORMA

'Qforma, Inc.'^[1] was founded in 2000 by physicist Roger D. Jones from the Los Alamos National Laboratory, and pharmaceutical executive, Kelly D. Myers. The company is one of several companies in Santa Fe, New Mexico that were founded on technologies first created at the Los Alamos National Laboratory and the Santa Fe Institute.^[2] Qforma applies machine learning, adaptive computation, and other data mining techniques to large pharmaceutical business data flows. The technology^[3] is used to reduce inefficiencies in traditional sales and marketing techniques with the goal of delivering products to patients more effectively.

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References

1. Qforma web site
2. The Info Mesa: Science, Business, and New Age Alchemy on the Santa Fe Plateau, Regis, Edward, , , Norton, 2003, ISBN 0-393-02123--8
3. Kelly D. Myers, "Tomorrow's Changes Today," Pharmaceutical Executive Magazine,(January 2007).

See also

:Center for Adaptive Systems Applications (CASA)
:BiosGroup
:Prediction Company
:David Weininger
:Pharmaceutical marketing