R.E.I.

'REI' ('R'ecreational 'E'quipment 'I'nc.) is an American consumers' cooperative that sells outdoor gear and sporting goods via the Internet, catalogs, and 90 stores in 25 states. It opens six to eight new stores each year. REI's sales exceeded US$1.17 billion in 2006.
Lloyd and Mary Anderson founded REI in Seattle, Washington in 1938. The Andersons imported an Academ Pickel ice axe from Austria for themselves, and decided to set up a cooperative to help outdoor enthusiasts acquire good quality climbing gear at reasonable prices. Through the 1970s it identified itself prominently as 'REI Co-op', focusing primarily on equipment for serious climbers, backpackers and mountaineering expeditions. However, in the 1980s, with changes to its Board of Directors, the emphasis shifted toward family camping and branched out into kayaking, bicycling, and other outdoor sports. Although it is still a cooperative, providing special services to its members, the "co-op" moniker has been dropped from much of its literature and advertising as it solicits business from the general public, even if they are not members. REI is now the largest consumer cooperative in the United States, with over 2.5 million active members who made a purchase in the past 12 months, and a total of about 8 million members since its inception.

There is a one-time fee of $15 to join the co-op for a lifetime. REI normally pays an annual dividend check to its members equal to 10% of what they spent at REI on regular-priced merchandise in the prior year, although this is not guaranteed. (The dividend rebate is reduced by 2% for credit card purchases.) The rebate, which expires on December 31 following the year it was issued, can be used as credit for further purchases or taken as cash (or check) between July 1^st and December 31^st of the years that the dividend is valid. In recent years, REI's annual financial statements, summaries of which are mailed with the member's dividend statement and which are posted on the REI website (see link below), have shown several million dollars in unclaimed annual dividends, suggesting that not all members avail themselves of this significant membership benefit.
REI is headquartered in Kent, Washington. Its flagship store is in the Cascade neighborhood of Seattle at the southern end of Eastlake Avenue East. It has a distribution center in Sumner, Washington and is planning to open a second distribution center in Bedford, Pennsylvania sometime in 2007.
REI employs over 9,500 people, most of them in the stores, many of whom are part-time. REI has been ranked in the top 100 Companies to Work for in the United States by Fortune Magazine since 1998, which earned them a place in the Fortune Magazine's "Hall of Fame". Their most recent placing was, in 2007, 27th [1].
Although the majority of what it sells is brand-name merchandise from other companies, REI designs and sells its own private-brand gear under either the REI brand or under another, such as Novara bicycles. These products are often made by well known manufacturers such as the trekking pole maker Komperdell. The REI brand is primarily focused on value and durability. REI branded products are tested extensively by REI staff in house using specially designed tests that closely simulate outdoor use.
REI competes as a full-service retailer, with a fully integrated web site, including order-on-the-web and free delivery to a nearby store, rather than as a low-price retailer. Local stores host free clinics on outdoor topics and organize short trips originating from the store to explore local hikes and cycling paths. REI also is heavily involved in local communities, offering meeting space free of charge to non-profit organizations, supporting conservation efforts, and organizing yearly outdoor service outings. REI donates millions of dollars annually to conservation groups in the US. They also send volunteers to help the groups with cleaning up the environment, building new trails and teaching children the importance of caring for the environment. [2]
In 2006, REI purchased 11 million kilowatt hours of green power, enough to offset twenty percent of its overall power consumption. This purchase placed REI on the Environmental Protection Agency's top ten list of retailers who purchased cleanly generated electricity.[3] By 2007, REI promises to make its trips through REI Adventures carbon neutral through the purchasing of green power credits "Green Tags" [4]. REI Adventures is the first US travel company to introduce this type of program [5].
REI is governed by a board of directors, one member being the CEO. REI's Website indicates that the board is made up of 11 members, though they list 12. Directors serve for terms of three years. Board candidates are selected by the REI Board Nomination and Governance Committee. In earlier years the elections for the board were a competitive election with both board nominated and self-nominated petition candidates. In recent years REI has eliminated the opportunity for petition candidates and have only nominated as many candidates as open positions. Members are mailed a ballot regardless, with the nominees required to garner 50% of the ballots returned. Though REI is owned by its membership and the board ostensibly serves at the members pleasure, there is no path to board membership without the approval of the Board Nomination and Governance Committee.
REI has diversified its offerings into global adventure vacations though the REI Adventures branch which began in 1987 [6].
In 2006 REI started the Outdoor School in selected markets. The Outdoor School is a series of one day trips in the local area, topics include mountain biking, road biking, kayaking, family hiking and others. The current locations of the Outdoor School are the San Francisco Bay Area, San Diego area, the Los Angeles area, Boston, Sacramento, Philadelphia and Washington D.C./Virginia/Maryland area.
Major competitors in the United States include the for-profit national and regional stores Bass Pro Shops, Cabela's, Mountain Gear, Eastern Mountain Sports, Gander Mountain, L. L. Bean, Sierra Trading Post, Sport Chalet, and Sportman's Warehouse, as well as national sporting goods retailers such as Sports Authority, Big 5 Sporting Goods, and Dick's Sporting Goods, web retailers such as Moosejaw.com, Altrec.com, Backcountry.com, and a host of local independent retailers.
Mountain Equipment Co-op is a comparable cooperative in Canada.

Contents

External links

External links

★ REI official site

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★ Financial information - balance sheet, income statements, executive compensation, etc.

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★ REI Bylaws