RED ROOSTER

'''Red Rooster''' is one of Australia's largest quick service restaurant chains. Red Rooster specialises in selling roasted chicken and other related products.

Contents

History

Menu

Marketing and Promotions

Position

Franchises

See also

References

External links

History

The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer purchased the business in July 1981. In 1992, Red Rooster bought the Big Rooster chain to expand into the eastern states. These stores were re-branded as Red Rooster. In May 2002, after several years of being owned by Coles Group (previously known as Coles Myer), Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited^[1], who owned the competing Chicken Treat fast food chain. Currently there are over 360 Red Rooster stores in Australia represented in all states and territories of Australia except Tasmania.
In April 2007, Red Rooster and Chicken Treat were sold by Australian Fast Foods for $180 million AUD to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital^[2]

Menu

Until the late 1990s the stores were only open from lunchtime til about 9pm. Since then they have extended trading hours and started to produce a breakfast menu in response to McDonald's breakfasts. They have also begun selling low-fat and lower-salt products in response to consumer demand for 'healthy' meals.

Red Rooster chicken is generally served as a full portion of chicken, either 1/2 or 1/4 chicken, rather than individual pieces.
In 2007, Red Rooster introduced a new product line of fish and chips and fish related products^[3].

Marketing and Promotions

Over the years Red Rooster has utilised various slogans and campaigns but they mainly focus on the name '"Red Rooster"' or at least the word '"Red"'. A popular jingle of the 80's and early 90's used the words ''"Are you Red Red, Ready Red Rooster"''.
Presently they are using the "it's gotta be...(insert word)" type slogan and campaign.
Quoted from Red Rooster website - "It’s all about how red is the best choice. Whether it’s picking the fastest bumper car, the most spectacular sunset or the best dress for standing out, it’s gotta be red.
And, if you want the best tasting roast chicken, well… it’s gotta be red. Red Rooster"

Position

As per the company website, the chain employs over 5000 staff and has over 360 stores in Australia.^[4]

Franchises

The start-up costs for a Red Rooster franchise is between $250,000 - $600,000^[5].

See also

★ Oporto - An Australian-based Portuguese themed restaurant.

References

1. Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd ACCC
2. http://www.smh.com.au/news/business/consortium-buys-red-rooster/2007/04/16/1176696758572.html - Consortium buys Red Rooster ''(via smh.com.au) 17 April 2007''
3. http://www.redrooster.com.au/new.htm - New Red Rooster Products and Promotions
4. About Red Rooster
5. http://franchise.redrooster.com.au/for_me.html - Red Rooster ''(Franchise Opportunities in Australia)''

External links

★ Official Red Rooster Website

★ Red Rooster Nutritional Information from CalorieKing