ROLLS-ROYCE PHANTOM (BMW)

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:''See also Rolls-Royce Phantom for other models sharing this name''
The 'Rolls-Royce Phantom' is an ultra-luxury saloon automobile made by Rolls-Royce Motor Cars, a BMW subsidiary, in the United Kingdom. It was launched in 2003 and is the first ''Rolls-Royce'' branded car made under the ownership of BMW.

Contents
Specifications
Design
Novel features
Sales
Famous Owners
External links

Specifications


It has a 6.75 L, 48-valve, V12 engine that produces 453 hp (338 kW) and 531 ft·lbf (720 N·m) of torque. The engine is derived from BMW's existing V12 powerplant.
It is 1.63 m (63 in) tall, 1.99 m (74.8 in) wide, 5.83 m (228 in) long, and weighs 2485 kg (5478 lb). The body of the car is built on an aluminium space frame and the Phantom can accelerate to 100 km/h (60 mph) in 5.7 s. It has a six-speed automatic transmission and double wishbone suspension.
The Phantom features side markers on all vehicles (rear ones are red in the U.S. to comply with federal car lighting rules).
An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm longer than the standard Phantom.
[1]

Design


BMW owns Rolls-Royce. Although some 15 percent of components are shared with other BMW models such as the BMW 7 Series, the Phantom retains the traditional Rolls-Royce design cues.
The intention was to avoid being seen as just an extension to the BMW range. When Mercedes introduced its Maybach luxury saloon, it was criticized for producing "the ultimate Mercedes" instead of a totally different car. The car shared many components with and looked like the less expensive S-Class Sedan. BMW learned from this lesson, selling the Phantom through separate dealerships where BMWs are not sold, while the Maybach showroom in London also sells the most basic of Mercedes models.
The aluminium spaceframe body is built in a BMW plant in Dingolfing, Germany and the V12 engine in Munich. Final assembly, as well as all wood and leather work, for each customer's individual specification is at a purpose built €100M plant at Goodwood, West Sussex, England. The Goodwood plant contains only two robots to paint the spaceframe body; all other work is done by hand, in keeping with the Rolls-Royce tradition.

Novel features



★ Instead of a tachometer, the car has a ''power reserve'' dial indicating how much of the engine's power is left available to the driver.

★ The rear doors are rear-hinged, a style commonly referred to as ''suicide doors'', but called 'coach doors' by Rolls-Royce. Because of the rear-seating position in relation to the rear inner-door handles, buttons are mounted on both C-pillars which operate hydraulic motors in order to close the rear doors. An electronic lock prevents the doors from being accidentally opened when moving.

★ The rear doors feature pop-out umbrellas. Fans are installed in the holding compartment to remove moisture when the umbrellas are stored.

★ The traditional Spirit of Ecstasy ornament has an electronic retraction mechanism to prevent theft and protect pedestrians in the event of an accident. It may also be retracted by the driver at the touch of a button.

★ The 'RR' logos on each of the wheel hubs are independent bezels in order to always remain upright while the wheel is rotating.

Sales


'Annual sales'[1]
YearSales
2003300
2004792
2005796
2006805
Total2693


★ BMW have set a lifetime limit that only 10,000 units of the Phantom will be built.

★ The base price is £250,000 in the UK and $300,000 in the US.

★ As of October 2004, only 555 Phantoms were sold, down from a target of 1,000 units per year. Many say this is due to the slow set-up of the dealer network. By the end of the year, the company expected to have sold between 750 and 800. However, at that stage, Rolls-Royce was selling twice as many cars as its closest rival Maybach.

★ The 2000th car rolled out of the Goodwood factory in December 2005. [2]

★ In July 2006, Rolls Royce produced a limited edition run of 25 cars called the ''"Phantom Black"'' [2]

★ The 3000th car rolled out of the Goodwood factory in March 2007.

★ Rolls Royce produced a limited edition run of 25 cars to commemorate the centenary of the Silver Ghost. [3]

★ The Peninsula Hong Kong has purchased a fleet of 14 Extended Wheelbase Phantoms, all painted in a special "Peninsula Green" and delivered in December 2006, making history for being the largest single order for the Phantom.[3]

Famous Owners



Shaquille O'Neal

Mack 10

Fat Joe

Scott Storch

Josh Towbin

Teresa Heinz

Al Sharpton

Stevie Wonder

Jenna Jameson

Simon Cowell

Peter Jones

Alan Sugar

External links



Official Website

Review in Lusso Magazine

Largest single order ever made Ordered by the Peninsula Hong Kong, a total of 14 Phantoms were sold

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