RUEHL NO.925

'RUEHL No.925' (or simply 'RUEHL') is a concept in a chain of brands developed by American lifestyle brand retailer Abercrombie & Fitch (a publicly traded company). Like all of the A&F brands, RUEHL has its own concept, a metropolitan setting. The company introduced RUEHL as a means of retaining its customer basis to a post-collegiate customer, targeting the ages of 22 through 35. The company produces business casual apparel designed with its concept of an understated, young West Village New Yorker in mind.

Contents

Development & opening

Store openings

Branding

Store locations

Upcoming locations

External links

Development & opening

As said by CEO, Michael Jeffries, Ruehl took years of planning, mainly for the store's atmosphere and image. The company has said that it does not want to grow up with their customer, but by looking at their brands, it seems exactly that. Ruehl is targeted for the 22-35 year-old who wants to dress a little more "mature" than the A&F casual wearer.

Store openings

The first three RUEHL stores opened on September 6, 2004 at Woodfield Mall in Schaumburg, Illinois, at the Garden State Plaza in Paramus, New Jersey, and the International Plaza in Tampa, Florida. There are currently 17 fully operating store locations nationwide (For further store openings, see RUEHL Store Locations). Ruehl has also opened an exclusive, leather goods shop at 370 Bleecker Street in Greenwich Village, marking the first RUEHL store in New York. The brand plans to expand its accessory-only shops and rumors are of an upcoming Newbury Street, Boston location. There is also a store in the Roosevelt Field Mall in Garden City on Long Island.

Branding

The official mascot of RUEHL is a French bulldog by the name of "Trubble." Trubble in establishing a unique and visually appealing logo has been the cause of the evolving and ever-changing brand element of RUEHL. Unlike its sister brands Abercrombie & Fitch and Hollister, with the standing moose and the flying seagull (respectively), RUEHL is currently using their name on most of their products, rather than a symbol; although their collection of solid polos have solely the bulldog on them. RUEHL is pronounced "Rull". Their web site does not have a shopping element.

Store locations

★ 370 Bleecker Street - New York, New York

★ Fashion Valley Mall - San Diego, California

★ Twelve Oaks Mall - Novi, Michigan

★ Roosevelt Field Mall - Garden City, New York

★ Garden State Plaza - Paramus, New Jersey

★ International Plaza and Bay Street - Tampa, Florida

★ Easton Town Center - Columbus, Ohio

★ Woodfield Mall - Schaumburg, Illinois

★ Tysons Corner Center - McLean, Virginia

★ Ala Moana Center - Honolulu, Hawaii

★ Oakbrook Center - Oak Brook, Illinois

★ Westfield San Francisco Centre - San Francisco, California

★ Topanga Plaza - Canoga Park, CA

★ Galleria Dallas - Dallas, TX

★ Aventura Mall - Aventura, FL

★ The Domain - Austin, TX

★ Fashion Show Mall - Las Vegas, NV

Upcoming locations

★ Burlington Mall: Burlington, MA

★ Natick Collection: Natick, MA {9/7/07}

★ Annapolis Mall: Annapolis, MD

★ Freehold Raceway Mall: Freehold, NJ

★ Independence Center: Independence, MO

★ The Galleria: Houston, TX

★ Americana at Brand: Glendale, CA

★ Washington Square Mall: Tigard, OR

★ Palladio at Broadstone: Folsom, CA

★ Smith Haven Mall: Lake Grove, NY

External links

★ www.ruehl925.com - RUEHL No.925 official website.