STAR PLUS

'STAR Plus' is India's most watched Hindi language based general entertainment television channel. The channel is part of the STAR TV networks' bouquet of channels.
STAR Plus' programming primarily consists of family dramas which mainly boast female protagonists and mother-in-law and daughter-in-law relationships in joint families. The channel is also known for bringing in a revolution in the Indian television world with new shows in the year 2000. The channel has been India's No. 1 cable channel for the last seven years, reaching more than 50 million viewers every week and boasts 45 out of the top 50 shows on Indian cable and satellite television.^[1]
STAR Plus is available in the following markets: India, Australia, Bangladesh, Continental Europe, Hong Kong, Indonesia, the Middle East, Nepal, New Zealand, Pakistan, Papua New Guinea, the Philippines, Singapore, Sri Lanka, the UK, the US, and Vietnam.

Contents

Shows

Early days

References

External links

Shows

''Main article:Star Plus Programmes''

Early days

When it was first launched in 1991, STAR Plus was an English language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, STAR Plus was transformed into a 24 hour Hindi language channel, with STAR World becoming the network's English language channel. But competitors like Sony Entertainment Television and Zee TV were in the lead, and STAR Plus struggled to survive with shows like ''Kora Kagaz''.
In 2000, the company's Chief Operating Officer Sameer Nair and programming chief Tarun Katial introduced a number of new shows catapulting the channel to its current number one position.

References

1. http://online.wsj.com/article/SB1000058525375899610.html

External links

★ Star Plus India

★ Star Plus Middle East

★ Star Plus UK

★ Star Plus Beta Site (Via Startv.com)