SANYO

(, ) is a major Japanese electronics company and Fortune 500 company whose headquarters is located in Moriguchi, Osaka prefecture, Japan targeting the middle of the market, with over 324 offices and plants worldwide and more than 14,000 employees^[1].
Sanyo was founded by Toshio Iue (井植 歳男 ''Iue Toshio'', 1902 - 1969), the brother-in-law of Konosuke Matsushita and also a former Matsushita employee, in 1947 and was incorporated in 1950. The company's name means ''three oceans'' in Japanese, referring to the founder's ambition to sell their products worldwide, across the Atlantic, Pacific and Indian oceans.

Contents

History

Corporate culture

Energy

Solar cell plant

Traction car batteries

Sponsorship

See also

References

External links

History

Old logo.

Transistor radio, model 8S-P3, released in 1959.

Sanyo got its start as a manufacturer of bicycle lamps. In 1952 it made Japan's first plastic radio and in 1954 Japan's first pulsator-type washing machine.
Technologically Sanyo has had good ties with Sony, supporting the Betamax video format from invention until the mid 1980s (the best selling video recorder in the UK in 1983 was the Sanyo VTC5000), and later being an early adopter of the highly successful Video8 camcorder format. Lately Sanyo and Sony have seemingly had a technological falling out, with Sanyo backing HD DVD and Sony backing their Blu-ray Disc. As of 2006 this format battle has not been resolved.
In North America, Sanyo manufactures CDMA cellular phones exclusively for Sprint-Nextel corporation's Sprint PCS brand in the United States, and for Bell Mobility in Canada. For three consecutive years, Sanyo received the J.D. Power and Associates award for having the highest overall satisfaction out of the eight most popular mobile phone manufacturers. However in 2005 Sanyo tied with LG for this position.
The 2004 Chūetsu earthquake severely struck Sanyo's semiconductor plant and as a result Sanyo recorded a huge financial loss for that year. The 2005 fiscal year financial results saw a 205 billion yen net income loss. The same year the company announced a restructuring plan called the Sanyo Evolution Project, launching a new corporate vision to make the corporation into an environmental company, plowing investment into strong products like rechargeable batteries, solar photovoltaics, air conditioning, hybrid car batteries in a joint venture with Honda Motor Co. Ltd. (two firms would develop a nickel hydrogen battery) ^[2]and key consumer electronics such as the Xacti camera, projectors and mobile phones.

Sanyo's 3-year restructuring project

Sanyo posted signs of recovery after the announcement of positive operating income of 2.6 billion yen. Sanyo remains the world number one producer of rechargeable batteries. Recent product innovations in this area include the Eneloop battery, a "hybrid" rechargeable NiMH (nickel-metal hydride) battery which, unlike typical NiMH cells, can be used from-the-package without an initial recharge cycle and retain a charge significantly longer than batteries using standard NiMH battery design. The Eneloop line competes against similar products such as Rayovac's "Hybrid Rechargeable" line.
Tomoyo Nonaka, a former NHK anchorwoman,who was appointed Chairman of the company has stepped down. The President, Toshimasa Iue has also stepped down in April this year and Seiichiro Sano has been appointed to head the company effective from April 2007.
In January 2006 Sanyo received a massive capital injection from Goldman Sachs, Sumitomo Mitsui Banking Corporation and Daiwa Securities which resulted in five members of the banks represented joining the nine-person Board of Directors.
On 24 November 2006, Sanyo announced heavy losses and job cuts.^[3]
Fisher Electronics which was purchased by Sanyo from Fisher Radio Corporation in 1975, is a Sanyo US subsidiary.

Corporate culture

Sanyo utilizes an extensive socialization process for new employees, so that they will be acclimatized to Sanyo's corporate culture.^[4] New employees take a five-month course in which they eat and sleep together in dormitories provided by the company. They learn everything from basic job requirements to company expectations for personal grooming and the appropriate way in which to address their coworkers and superiors.

Energy

Solar cell plant

Sanyo Electric opened its solar cell plant in Hungary in 2004, and in 2006 it produced solar cells worth $213 million. In 2007, Sanyo completed a new unit at its solar cell plant in Hungary that is to triple its annual capacity to 720,000 units in 2008.^[5]
Plans to expand production were based on rising demands for Sanyo Hungaria products, whose leading markets are Germany, Italy, Spain and the Scandinavian countries. The plant at Dorog, outside Budapest, will be Sanyo Electric's largest facility producing solar cells in the world.

Traction car batteries

Toshiba Group's nickel metal hydride battery business (Toshiba Battery Co., Ltd. (with manufacture base was in Takasaki) was transferred to Sanyo. Toshiba Battery Co., Ltd. manufacture base was in Takasaki, newly inaugurated as Sanyo Energy Takasaki Co., Ltd. ^[6]
Sanyo Electric Co Ltd. subsidiary, supplies nickel metal hydride batteries to Honda Motor Co. Ltd. and Ford Motor Co. ^[7]
Sanyo Electric plans to raise monthly production of NiMH batteries for hybrid vehicles from the current 1 million units to up to 2.5 million by the end of fiscal 2005.^[8]

Sponsorship

Sanyo is the major sponsor of the Penrith Panthers Rugby League team in the National Rugby League (Australia). However, the team has recently been involved in controversy, as three Panthers players were being investigated by police after separate violent incidents, including violence against women.^[9] The Rugby players in question continue to make public appearances on Australian television wearing the Sanyo logo on their clothing (See: List of Rugby league incidents).

See also

http://us.sanyo.com/appliances/

★ List of digital camera brands

★ Sanyo mobile phones

★ Sanyo Wild Knights, a Japanese rugby union team owned by Sanyo.

★ Mitsubishi Heavy Industries

★ Panasonic EV Energy Co

References

1. Sanyo Corporate Profile
2. http://www.allbusiness.com/transportation/motor-vehicle-parts-manufacturing/175272-1.html
3. Sanyo to lose 50 billion yen, cut 2,200 jobs by April
4. J. Impoco, "Basic Training, Sanyo Style". ''U.S. News & World Report'', July 13, 1992, pp. 46–48.
5. Japan's Sanyo expands Hungary solar plant
6. http://www.toshiba.co.jp/about/press/2001_04/pr2702.htm
7. http://sg.biz.yahoo.com/070123/1/464td.html
8. http://www.greencarcongress.com/2005/09/sanyo_to_more_t.html
9. NZ Herald, April 12, 2007. Bashed woman wants league star jailed

External links

★ SANYO Ranks Highest in Customer Satisfaction with Wireless Mobile Phones in a Tie According to 2007 Study by J.D. Power and Associates

★ Sanyo Global

★ Sanyo USA

★ Sanyo Europe

★ Sanyo LSI Technology India

★ Sanyo Canada

★ Sanyo Oceania (Australia / New Zealand)

★ Sanyo Denki

★ Sanyo Denki blog

★ Sanyo History

★ Sanyo Energy Corporation