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School spirit refers to emotional support for one's educational institution. This can apply to any type of school, from grade schools to universities. It can be manifested in the exhibition of school colors in dress and decoration, attendance of athletic events, or verbally in the form of chants or cheers.
Educators in primary and secondary education often associate proper behavior with school spirit, especially in the context of situations when students are outside the school itself. Because student behavior reflects on the school, representing it well shows a degree of student investment in their institution's good name. This definition of school spirit is closely associated with good sportsmanship among students and their families at sporting events.

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Spirit Week

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Spirit Week

In the USA, institutions of secondary education often put on a "spirit week" in the days leading up to homecoming. These days often involve students dressing up according to themes, culminating in a day when students wear school colors, often accompanied by a pep rally.

References, External Links

article from About.com