
GDP Composition By Sector and Labour Force By Occupation
'Service economy' can refer to one or both of two recent economic developments. One is the increased importance of the
service sector in industrialized economies. Services account for a higher percentage of US
GDP than 20 years ago. The current list of
Fortune 500 companies contains more service companies and fewer manufacturers than in previous decades.
The term is also used to refer to the relative importance of service in a product offering. That is, products today have a higher service component than in previous decades. In the management literature this is referred to as 'the servitization of products'. Virtually every product today has a service component to it. The old dichotomy between product and service has been replaced by a
service-product continuum. Many
products are being transformed into services.
For example,
IBM treats its business as a service business. Although it still manufactures computers, it sees the physical goods as a small part of the "business solutions" industry. They have found that the
price elasticity of demand for "business solutions" is much less elastic than for hardware. There has been a corresponding shift to a
subscription pricing model. Rather than receiving a single payment for a piece of manufactured equipment, many manufacturers are now receiving a steady stream of revenue for ongoing contracts.
Full cost accounting and most
accounting reform and
monetary reform measures are usually thought to be impossible to achieve without a good model of the service economy.
Environmental effects of the service economy
This is seen, especially in
green economics and more specific theories within it such as
Natural Capitalism, as having these benefits:
★ Much easier integration with
accounting for
nature's services
★ Much easier integration with
state services under
globalization, e.g.
meat inspection is a service that is assumed within a product price, but which can vary quite drastically with jurisdiction, with some serious effects.
★ Association of goods movements in
commodity markets with
negative commodity (representing
emissions or other
pollution,
biodiversity loss,
biosecurity risk)
public bads so that no commodity can be traded without assuming responsibility for damage done by its extraction, processing, shipping, trading and sale - its
comprehensive outcome
★ Easier integration with
urban ecology and
industrial ecology modelling
★ Making it easier to relate to the
Experience Economy of actual
quality of life decisions made by human beings based on assumptions about service, and integrating
economics better with
marketing theory about
brand value e.g. products are purchased for their assumed reliability in some known process. This assumes that the user's experience with the brand (implying a service they expect) is far more important than its technical characteristics
'
Product stewardship' or 'product take-back' are words for a specific requirement or measure in which the service of
waste disposal is included in the
distribution chain of an industrial product and is paid for at time of purchase. That is, paying for the safe and proper disposal when you pay for the product, and relying on those who sold it to you, to dispose of it.
Those who advocate it are concerned with the later phases of
product lifecycle and the
comprehensive outcome of the whole production process. It is considered a pre-requisite to a strict service economy interpretation of (fictional, national, legal) "commodity" and "product" relationships.
It is often applied to paint, tires, and other goods that become
toxic waste if not disposed of properly. It is most familiar as the
container deposit charged for a
deposit bottle. One pays a fee to buy the bottle, separately from the fee to buy what it contains. If one returns the bottle, the fee is returned, and the supplier must return the bottle for
re-use or
recycling. If not, one has paid the fee, and presumably this can pay for
landfill or
litter control measures that dispose of say a broken bottle. Also, since the same fee can be collected by anyone finding and returning the bottle, it is common for people to collect these and return them as a means of surviving. This is quite common for instance among
homeless people in U.S. cities. Legal requirements vary: the bottle itself may be considered the
property of the purchaser of the contents, or, the purchaser may have some obligation to return the bottle to some depot so it can be
recycled or re-used.
In some countries, such as
Germany,
law requires attention to the
comprehensive outcome of the whole extraction, production, distribution, use and waste of a product, and holds those profiting from these legally responsible for any outcome along the way. This is also the trend in the
UK and
EU generally. In the
United States, there have been many
class action suits that are effectively product stewardship
liability - holding companies responsible for things the product does, which it was never advertised not to do.
Rather than let liability for these problems be taken up by the
public sector or be haphazardly assigned one issue at a time to companies via lawsuits, many
accounting reform efforts focus on achieving
full cost accounting. This is the
financial reflection of the comprehensive outcome - noting the gains and losses to all parties involved, not just those investing or purchasing. Such moves have made
moral purchasing more attractive, as it avoids liability and future lawsuits.
The
United States Environmental Protection Agency advocates product stewardship to "reduce the life-cycle environmental effects of products." The ideal of product stewardship, as administered by the EPA in
2004, "taps the shared ingenuity and responsibility of businesses, consumers, governments, and others," the EPA states at a Web site.
See also
★
services marketing
★
service system
★
precarity
External links
★
EPA Product Stewardship Web site "highlights the latest developments in product stewardship, both in the United States and abroad."
★
Coalition of Service Industries Web site "The leading trade association representing the U.S. service industry in international trade negotiations."
References
★ Levitt, T. (1981) "Marketing intangible products and product intangibles", ''Harvard Business Review'', May-June, 1981, pp. 94-102.
★ Vandermerwe, S. and Rada, J. (1988) "Servitization of business: Adding value by adding services", ''European Management Journal'', vol. 6, no. 4, 1988.
★ Christian Girschner, Die Dienstleistungsgesellschaft. Zur Kritik einer fixen Idee. Kőln: PapyRossa Verlag, 2003.