SOBE

'SoBe' (1996) is a drink brand of teas, elixirs, and energy drinks produced and distributed by PepsiCo. SoBe is properly pronounced "so-bee" (IPA: [sobi]) and stands for "South Beach Beverage Co." It also runs a record label under the same name, distributed by Warner Bros. Records.

Contents

Company history

Bottlecaps

Sponsorships

Product portfolio

Discontinued products

SoBe in popular culture

In video games

References and citations

External links

Company history

The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut, USA. Incorporated in 1996, their first product was ''SoBe Black Tea 3G'' (ginseng, guarana, and ginkgo). It became wildly popular and led to the introduction of other flavors. The South Beach Beverage Company was purchased for USD $370 million by PepsiCo North America in October, 2000.

Bottlecaps

SoBe is known for its bottlecaps, which have different phrases printed on their reverse side, parodying pop culture and other references. Some phrases include: ''Sobe Wan Kenobi'', ''"Apocalizard Now"'' and ''"Wasssssobe?"''. There are currently over 200 different cap slogans in production.
List of bottlecap phrases:

Be the lizard

Drain the lizard

be one with the lizard

A Fist full of Lizards

ARGININE

As Seen On TV

Bare Naked Lizards

BEE POLLEN

Be the Lizard Danny

Big Air

Carve This

Chop Chop!

CHROMIUM

Do the Lizards have large talons?

Drain The Lizard

ECHINACEA

Full Metal Lizard

Grab the lizard by the bottle

Get stronger, Last Longer

Gimmie My Yohimbe

GINKO

GINSENG

Good Lizard Hunting

Got There?

GUARANA

H to the Lizzo

Have Lizard will Travel

Have you hugged a Lizard Today?

Hey Lizard, Lizard, Lizard

Hey SoBe, Don't Ever Change! K.I.T.

I Love The Smell Of Lizards In The Morning

I'm So Glad You Picked Me To Drink!

I'm With You Girl!

It Feels Better Than Rejuvenation

It's a free country, I'll drink what I want to drink

It's all good

It's Sobe Time!

It's Still in the Crate

Jetta and a ponytail

Just drain it

KING OF CARNIES

Life is a Lizard

Light My Lizard

Lizard Blizzard

Lizard Gear (1-800-588-0548)

Lizard King

Lizard Lightning

Lizard Lips

Lizard Lounge

Lizard Zen

Lizards Enlighten

Lizards Last Longer

Lizards Love Tacos

Lizards never tasted this Good

Longer & Stronger

Men's Night with Louie!

Mer-man...eh...eh...eh...mer-man!!!

Mighty Tasty

Mind, Body, Lizard

Mounties eat Lizards Eh?

Mr. Green

No Drain NO Gain

Other Door

Pinball Lizard

Power, Wisdom, Energy

Prisitine Physical Condition

Raging Lizard

Recycle The Lizard

Saving Private Lizard

Shrimp day

Seize This Honkus

SELENIUM

Sink the Bad Dog

SOBE A Hero

SOBE and the City

SOBE Healthy Refreshment

Sobe.. So Hot Right Now

Sobe the Money

Sobe Wan Kenobe

SOBE we're totally B.F.F

Sobemon: Gotta catch em all

Stifler's Mom

Tastes Great...Feels Better

Team Lizard

Team Lizard-Boarding

THE EYES

The few, The Proud, The Lizards

The Full Lizard

The Good, The Bad, The Lizards

The Liz That Is

The Lizards are Loose

The big yellow one's the sun

These Lizards are for you

Throw Yogurt

We are Huge

We Came, We Saw, We Drained

Who's High Pitch?

I'm Kelly Clarkson

Why Gum a Gumby When you can Lick a Lizard?

YOHIMBE

You can't handle the Lizard

You're kind of a big deal

You've Got to Trust me Behrooz

Yum

More to come..
^[1]

Sponsorships

★ SoBe sponsors a top motocross team in the AMA motocross series.

★ Eddie Castro is sponsored by SoBe beverages.

★ NASCAR Nextel Cup driver Boris Said is sponsored by SoBe.

★ SoBe was the sole sponsor of the short lived TV show Dave and Steve's Video Game Explosion.

★ SoBe is the exclusive beverage partner of the Surfrider Foundation.

★ SoBe sponsored Troops 501-506 from NW Connecticut during the 2005 National Scout Jamboree. Its lizard logo appeared on their patches.

Product portfolio

'Exotic Teas and Fruit Juice Blends'

★ SoBe Black Tea 3G

★ SoBe Green Tea 3G

★ SoBe Oolong Tea 3G

★ SoBe Zen Tea 3G

★ SoBe Dragon

★ SoBe Nirvana
'SoBe Elixirs 3C'

★ SoBe Elixir 3C Pomegranate-Cranberry

★ SoBe Elixir 3C Cranberry-Grapefruit

★ SoBe Elixir 3C Orange-Carrot

★ SoBe Elixir 3C White Concord Grape
'Power Line'

★ SoBe Courage

★ SoBe Energy

★ SoBe Fuerte

★ SoBe Power
'Life Water'

★ Life Water Blackberry-Grape

★ Life Water Orange-Tangerine

★ Life Water Pomegranate-Cherry

★ Life Water Strawberry-Kiwi

★ Life Water Passionfruit-Citrus
'Lizard Line'

★ Liz Blizz

★ Lizard Lava

★ Lizard Lightning

★ SoBe Lizard Fuel

★ SoBe Tsunami

★ SoBe Black & Blue Berry Brew

★ Long John Lizard's Grape Grog
'SoBe Lean'

★ SoBe Lean Diet Cranberry-Grapefruit

★ SoBe Lean Energy Diet Citrus

★ SoBe Lean Diet Green Tea

★ SoBe Lean Diet Mango-Melon

★ SoBe Lean Diet Peach Tea
'SoBe Adrenaline Rush'

★ SoBe Adrenaline Rush

★ Sugar Free SoBe Adrenaline Rush

★ SoBe Adrenaline Rush 16oz

★ Sugar Free Sobe Adrenaline Rush 16oz
'SoBe No Fear'

★ SoBe No Fear

★ Sugar Free SoBe No Fear

★ SoBe No Fear Gold

★ Sugar Free SoBe No Fear Gold
'SoBe Synergy'

★ Fruit Punch

★ Grape

★ Kiwi Strawberry

★ Lemonade

★ Mango Orange
'SoBe Special Recipes'

★ MacLizard's Special Recipe Lemonade
'SoBe Essential Energy'

★ SoBe Essential Energy Berry-Pomegranate

★ Sobe Essential Energy Orange
'SoBe Ice'

★ SoBe Energy
'SoBe Variety Pack'

★ SoBe Green Tea 3G

★ Lizard Lava

★ SoBe Energy

★ SoBe Elixir 3C Orange-Carrot
'Sobe Fountain'

★ SoBe Fountain Energy

★ SoBe Fountain Lean Cranberry-Grapefruit

★ SoBe Fountain Power

Discontinued products

★ SoBe Love Bus Brew

★ SoBe Mr. Green

★ SoBe Superman

★ SoBe Drive

★ SoBe Edge

★ SoBe Eros

★ SoBe Red Tea

★ SoBe Orange-Tomato

★ SoBe Strawberry Carrot Elixir

★ SoBe Karma

★ SoBe Wisdom

★ SoBe Lean Orange Carrot

SoBe in popular culture

In video games

★ '' — there are SoBe vending machines that heal the character's health. These vending machines are replaced on later levels with "Health Up" machines which have the same effect.

★ ''DRIV3R'' — SoBe is mentioned many times including SoBe delivery trucks, and SoBe vending machines.

★ ''Tony Hawk's Underground 2'' — SoBe is seen on t-shirts, hats, and other objects.

References and citations

1. SoBe Beverages - FAQ

"Sobe! Es tan bueno y sabroso!!!"

External links

★ South Beach Beverage Company - The company's official website.

★ SoBe Adrenaline Rush