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('SCEI') is a Japanese video game company specializing in a variety of areas in the video game industry, mostly in video game consoles and is a full subsidiary of Sony Corporation that was established on November 16, 1993 in Tokyo, Japan.
SCEI handles the research and development, production, and sales of hardware and software for their high-selling PlayStation line of handheld and video game consoles. SCEI is also a developer and publisher of video games for their systems.
The Chairman and CEO of SCEI was Ken Kutaragi who was also known as "The Father of the PlayStation" and now is Kazuo Hirai. Kutaragi had also served as President of SCEI until November 30, 2006 when the position was replaced by Kaz Hirai.[1] Kaz Hirai's position, who was President and CEO of Sony Computer Entertainment America, is now held by Jack Tretton.[2] On April 26, 2007, Sony announced that Ken Kutaragi will retire from his executive position at SCEI effective June 19, 2007.[3]
SCEI is comprised of several subsidiaries covering the company's biggest markets: America, Europe, Oceania and Asia. The original soundtracks of its game franchises are produced and distributed by Sony's Japanese distributive unit Aniplex.
Consoles
PlayStation
Main articles: PlayStation
Sony's first foray into the video game market, the 'PlayStation' (codenamed 'PSX' during development, currently called 'PSone'), was initially set to be an add-on for Nintendo's Super Nintendo Entertainment System (a.k.a. Super Famicom) video game console as an answer to Sega's Sega CD. When the prospect of releasing the system as an add-on dissolved, Sony transformed it into the PlayStation video game console. The PlayStation was released in Japan on December 3, 1994 and later in North America on September 9, 1995. The system was widely popular and quickly became the best selling home console to date, only to be passed by its successor the PlayStation 2.
PlayStation 2
Main articles: PlayStation 2
Currently the world's best selling console, Sony's follow-up console, the 'PlayStation 2' or 'PS2' was released in Japan on March 4, 2000 and later in North America on October 26, 2000. The PS2 is powered by a proprietary central processing unit, called the Emotion Engine and was the first video game console to have DVD playback functionality. Some game developers complained that the PlayStation 2 was too hard to develop for, and others also claimed that the PS2 was not as powerful as its competitors. Despite these complaints, the PlayStation 2 had widespread support from third party developers and was very successful in the marketplace. It placed first in number of units sold in its generation, with Microsoft's Xbox placing second, Nintendo's GameCube third and Sega's Dreamcast fourth, which had been discontinued.
PSX
Main articles: PSX (DVR)
In December 2003, Sony upgraded the 'PlayStation 2' adding DVD burning and a hard drive with video recording functionality. The upgraded system was renamed the 'PSX' (an acronym formerly misused to represent the original PlayStation). The PSX has extensive media connectivity with the PSP. It is an expensive luxury device (approximately US$700). Due to its unpopularity, it was never released outside of Japan [1].
PlayStation 3
Main articles: PlayStation 3
The next console released in the PlayStation series, as well as Sony's entry in the seventh-generation of consoles, was the PLAYSTATION 3, which launched in November of 2006 to continue the Playstation 2's market dominance. It uses a unique processing architecture called the Cell microprocessor, a proprietary technology developed by Sony with the help of Toshiba and IBM, and its graphics processing unit, the RSX 'Reality Synthesizer', was co-developed by NVIDIA.
Portables
PocketStation
Main articles: PocketStation
The PocketStation is a miniature game console created by Sony as a peripheral for the PlayStation. Released exclusively in Japan on December 23, 1998, it features an LCD display, sound, a real-time clock, and infrared communication capability. It also serves as a standard PlayStation memory card. The idea of a memory unit boasting and LCD screen was a feature built-in to Sega's Dreamcast memory units.
PlayStation Portable
Main articles: PlayStation Portable
The PlayStation Portable (プレイステーション・ポータブル, Pureisutēshon Pōtaburu?, officially abbreviated as PSP) is a handheld game console released and manufactured by Sony Computer Entertainment, as a foray into the handheld gaming market which was and to this date still is dominated by Nintendo, though the PSP is noted as being the most successful competitor to Nintendo. Its development was first announced during E3 2003, and it was officially unveiled on May 11, 2004 at a Sony press conference before E3 2004. The system was released in Japan on December 12, 2004, the United States and Canada on March 24, 2005 and in Europe and Australia on September 1, 2005. A slim and lighter redesign was announced at E3 2007. It will be available in North America, Europe and Japan in September 2007.
Internal organization
In September 14, 2005 'Sony Computer Entertainment Worldwide Studios' ('SCE WWS') was formed,[4] and will be responsible for the global creative, technical and strategic direction setting of development and production of computer entertainment software for the PlayStation family. It is headed by former SCEE VP Phil Harrison.
Sony Computer Entertainment America headquarters in Foster City, California
Game franchises
Sony Computer Entertainment owned franchises:
Slogans
Slogans by Sony Computer Entertainment advertisings campaign:
★ "'E'nos Lives" – PS
★ "U R Not 'e'" – PS
★ "Do Not Underestimate The Power Of The PlayStation." – PS
★ "Wherever, Whenever, Forever" – PS
★ "Live In Your World, Play In Ours." – PS, PS2
★ "Welcome to the Third Place" – PS2
★ "Fun, Anyone?" – PS2
★ "WELCOME CHANG'3'" – PS3
★ "This is Living" – PS3
★ "PLAY B'3'YOND" – PS3
Linux
Linux for PlayStation 2
Main articles: Linux for PlayStation 2
In 2002, Sony released the first useful operating system for a video game console, after the Net Yaroze experience. The kit turned the PlayStation 2 into a full fledged computer system running Linux. The mix of hardware and software cost approximately US$149 at launch.
Linux for PlayStation 3
Main articles: Linux for PlayStation 3
The PlayStation 3 also supports alternative operating systems. Yellow Dog Linux provides an official distribution, and other distributions like Fedora, Gentoo and Ubuntu Linux have been run on the console.
Controversial Advertising Campaigns
To commemorate the tenth anniversary of the PlayStation (PS) gaming console in Italy, Sony released an ad depicting a man smiling towards the camera and wearing on his head a crown of thorns with button symbols (Triangle, O, X, Square). At the bottom, the copy read as "Ten Years of Passion".
This outraged the Vatican as well as many local Catholics, prompting comments such as "Sony went too far" and "Vatican excommunicates Sony". After the incident, the campaign was quickly discontinued.
Sony's American division also admitted in late 2005 to hiring graffiti artists to spray paint advertisements for their PlayStation Portable game system in seven major U.S. cities including New York City, Philadelphia, and San Francisco.[5] The mayor of Philadelphia has filed a cease and desist order and may file a criminal complaint. According to Sony, they are paying businesses and building owners for the right to graffiti their walls.[6] As of early January 2006, Sony has no plans to keep or withdraw them.
In July 2006, Sony released a Dutch advertising campaign featuring a white model dressed entirely in white and a black model garbed in black. The first ad featured the white model clutching the face of the black model. The words "White is coming" headlined one of the ads. The ad has been viewed as racist by critics.[7] A Sony spokesperson responded that the ad does not have a racist message, saying that it was only trying to depict the contrast between the black PSP model and the new ceramic white PSP. Other pictures of the ad campaign include the black model overpowering the white model.[8]
In November 2006, a marketing company employed by Sony's American division created a website entitled "All I want for Xmas is a PSP", designed to promote the PSP virally. The site contained a blog, which was purportedly written by "Charlie", a teenager attempting to get his friend "Jeremy"'s parents to buy him a PSP, providing links to t-shirt iron-ons, Christmas cards, and a "music video" of either Charlie or Jeremy "rapping"; however, visitors to the website soon discovered that the website was registered to a marketing company, exposing the site on sites such as YouTube and digg, and Sony was forced to admit the site's true origin in a post on the blog, stating that they would from then on "stick to making cool products" and that they would use the website for "the facts on the PSP". The site has since been taken down. In an interview with next-gen.biz, Sony admitted that the idea was "poorly executed".[9]
Commercial Attacks
In the summer of 2007, an anonymous user on a computer registered to Sony Computer Entertainment Europe attacked and edited a Wikipedia page on Halo 3. [2] This caused protests, verbal assaults from Halo fans to the Sony Corporation. [3] [4]. It is suspected by many that this is a commercial advertising war.
References
1. SCE Announces New Management Team
2. Sony game unit appoints new president Yuri Kageyama
3. SCEI and Sony announce Executive Management Transition at Sony Computer Entertainment Inc
4. SCE Establishes SCE Worldwide Studios
5. Sony Draws Ire With PSP Graffiti
6. Wired News
7. Sony ad causes white riot
8. Sony's racially charged PSP ad
9. Sony: PSP Viral Campaign 'Poorly Executed'
9. http://www.slyck.com/news.php?story=1413
External links
★ Official SCEI website
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★ Sony Computer Entertainment Japan
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★ Sony Computer Entertainment America
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★ Sony Computer Entertainment Europe
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★ Sony Computer Entertainment Korea
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★ PlayStation Global website
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