SONY

(Redirected from Sony Entertainment)

is a Japanese multinational corporation and one of the world's largest media conglomerates with revenue of $66.39 billion (as of 2006) based in Minato, Tokyo. Sony is one of the leading manufacturers of electronics, video, communications, video games and information technology products for the consumer and professional markets.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its five operating segments — electronics, games, entertainment (motion pictures and music), financial services and other. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment and Sony Financial Holdings. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. Its slogan is ''Sony. Like no other.''[2]

Contents
History
Company name
Notable Sony products, technologies and proprietary formats
Management
Mergers, acquisitions, and joint ventures
Manufacturing base
Controversies
Halo 3
Fictitious movie reviewer
Digital rights management
Advertisements
Legal
Batteries
CCD
Wikipedia edits
See also
References
Further reading
External links

History


Masaru Ibuka, the co-founder of Sony

In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo.[3] The next year he was joined by his colleague Akio Morita, and they founded a company called Tokyo Tsushin Kogyo K.K.[4], which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G.[5]
In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor.[6] He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka looked to apply it to communications. While the American companies Regency and Texas Instruments built transistor radios first, it was Ibuka's company that made the first commercially successful transistor radios.
In August 1956, Tokyo Telecommunications Engineering produced its first coat-pocket sized transistor radio they registered as the TR-55 model.[7] In 1965, Sony reportedly manufactured about 40,000 of its Model TR-72 box-like portable transistor radios and exported the model to North America, the Netherlands and Germany.
That same year they made the TR-6, a coat pocket radio which was used by the company to create its "SONY boy" advertising character.[8] The following year, 1967, Tokyo Telecommunications Engineering came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success.[9]
University of Arizona professor Michael Brian Schiffer, Ph.D., says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968. However, this huge growth in portable transistor radio sales that saw Sony rise to be the dominant player in the consumer electronics field[10] was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called rock and roll.
Company name

A Sony building in Ginza, Tokyo

When Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK.[11]. The company occasionally used the acronym "Totsuko" in Japan, but Morita discovered that Americans had trouble pronouncing that name, during his visit to the United States. Another early name that was tried out for a while was "Tokyo Teletech" until Morita discovered that there was an American company already using Teletech as a brand name.[12]
The name "Sony" was chosen for the brand as a mix of the Latin word ''sony'', which is the root of sonic and sound, the English word "sony", and from the word ''sony-sony'' which is Japanese slang for "whiz kids".
However "Sony" was thought to sound too much like the Japanese saying ''sony!'' which means ''sony''.[13] Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they sued a candy producer using the name, who claimed that "Sony" was an existing word in some language).
At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of kanji to spell its name. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Industries, or Sony Teletech. Akio Morita was firm, however, as he did not want the company name tied to any particular industry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval.[14]

Notable Sony products, technologies and proprietary formats


Sony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed its Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony adopted the format. While Betamax is for all practical purposes an obsolete format, a professional-oriented component video format called Betacam that was derived from Betamax is still used today, especially in the film and television industry.
Early Sony products included reel-to-reel tape recorders and transistor radios.
A Sony VCR

In 1968 Sony introduced its Trinitron brand name for its line of aperture grille cathode ray tube televisions and later computer monitors. Trinitron displays are still produced.
Sony launched the Betamax videocassette recording format in 1975. The Walkman brand was introduced in 1979.
1982 saw the launch of Sony's Betacam videotape family and the collaborative Compact Disc format. In 1983 Sony introduced 90mm micro floppy diskettes (better known as 3.5-inch floppy disks), which it had developed at a time when there were 4" floppy disks and a lot of variations from different companies to replace the then on-going 5.25" floppy disks. Sony had great success and the format became dominant; 3.5" floppy disks gradually became obsolete as they were replaced by more current media formats. In 1983 Sony launched the MSX, a home computer system, and introduced the world with their counterpart Philips the Compact Disc or CD. In 1984 Sony launched the Discman series which extended their Walkman brand to portable CD products. In 1985 Sony launched their Handycam products and the Video8 format. Video8 became popular in the consumer camcorder market. In 1987 Sony launched DAT or Digital Audio Tape as a new audio tape standard alternative to CD.
In addition to developing consumer-based recording medias, after the launch of the CD Sony began development of commercially based recording medias. In 1986 they launched Write-Once optical discs (WO) and in 1988 launched Magneto-optical discs which were around 125MB size for the specific use of archival data storage.[15]
In the early 1990s two high-density optical storage standards were being developed: one was the MultiMedia Compact Disc (MMCD), backed by Philips and Sony, and the other was the Super Density disc (SD), supported by Toshiba and many others. Philips and Sony abandoned their MMCD format and agreed upon Toshiba's SD format with only one modification based on MMCD technology, viz EFMPlus. The unified disc format was called DVD which was marketed in 1997.

Sony introduced the MiniDisc format in 1993 as an alternative to Philips DCC or Digital Compact Cassette. Since the introduction of MiniDisc, Sony has attempted to promote its own audio compression technologies under the ATRAC brand, against more widely used formats like MP3. Until late 2004, Sony's Network Walkman line of digital portable music players did not support the MP3 de facto standard natively, although the software SonicStage provided with them would convert MP3 files into the ATRAC or ATRAC3 formats.
In 1993, Sony challenged the industry standard Dolby Digital 5.1 surround sound format with its newer and more advanced proprietary motion picture digital audio format called SDDS (Sony Dynamic Digital Sound). This format employed eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. Unlike Dolby Digital, SDDS utilized a method of backup by having mirrored arrays of bits on both sides of the film which acted as a measure of reliability in case the film was partially damaged. Ultimately, SDDS has been vastly overshadowed by the preferred DTS (Digital Theatre System) and Dolby Digital standards in the motion picture industry. SDDS was solely developed for use in the theatre circuit; Sony never intended to develop a home theatre version of SDDS.
Sony and Philips jointly developed the Sony-Philips digital interface format (S/PDIF) and the high-fidelity audio system SACD. The latter has since been entrenched in a format war with DVD-Audio. At present, neither has gained a major foothold with the general public. CDs are preferred by consumers because of their ubiquitous presence in consumer devices.

In 1994 Sony launched its PlayStation (later ''PS one''). This successful console was succeeded by the PlayStation 2 in 2000, itself succeeded by the PlayStation 3 in 2006. The PlayStation brand was extended to the portable games market in 2005 by the PlayStation Portable. Sony developed the Universal Media Disc (UMD) optical disc medium for use on the PlayStation Portable.
Although Sony tried to push the UMD format for movies, major studios stopped supporting the format in the Spring of 2006.
In 2004, Sony built upon its MiniDisc format by releasing Hi-MD. Hi-MD allows the playback and recording of audio on newly-introduced 1GB Hi-MD discs in addition to playback and recording on regular MiniDiscs. Recordings on the Hi-MD Walkmans can be transferred to and from the computer virtually unrestricted, unlike earlier NetMD. In addition to saving audio on the discs, Hi-MD allows the storage of computer files such as documents, videos and photos. Hi-MD introduced the ability to record CD-quality audio with its linear PCM recording feature. It was the first time since MiniDisc's introduction in 1992 that the ATRAC codec could be bypassed and lossless CD-quality audio could be recorded on the small discs.
Sony is currently touting its Blu-ray Disc optical disc format, which is likely to compete with Toshiba's HD DVD. As of quarter three of 2007, Blu-ray Disc has the backing of every major motion picture studio except Universal, Paramount and Dreamworks.[16]
[17]
[18]. In December 2006 Sony debuted their first Blu-ray player, the Sony BDP-S1 with an MSRP of US $999.95.

Management


On March 7, 2005, Sony Corp. announced that Nobuyuki Idei will step down as Chairman and Group CEO and will be replaced by Howard Stringer, current Chairman and CEO of Sony Corporation of America, Corporate Executive Officer, Vice Chairman and COO Sony Entertainment Business Group. Sony's decision to replace Idei with the British Howard Stringer will mark the first time that a foreigner will run a major Japanese electronics firm. Sony Corp. also announced on the same date that current president, Kunitake Ando, will step down and be replaced by Ryoji Chubachi.[19]
Mergers, acquisitions, and joint ventures


1988 — CBS Records Group from CBS. It was renamed "Sony Music Entertainment".

1989 — Columbia Pictures Entertainment from Coca Cola for US$3.4 billion. It was subsequently renamed "Sony Pictures Entertainment" in 1991.

1993 — Acquired Psygnosis Limited a computer games company based in Liverpool, UK. Psygnosis director Ian Hetherington was made Managing Director of Sony Computer Entertainment Europe.[20]

2001Sony Ericsson a 50:50 joint venture of Sony Corporation and Ericsson AB, was established in October.

2002Aiwa Corporation in October.

2004S-LCD Corporation a joint venture of Sony Corporation and Samsung Electronics Co. Ltd (

Sony CISC

References


1. Sony Corporation (ADR): Financial Statement
2. Like No Other is the new strap-line from Sony
3. Sony Global - Corporate history
4. Sony Global - Sony History
5. Sony Global - Sony History
6. Sony Global - Sony History
7. Sony Global - Product & Technology Milestones-Radio
8. Sony Global - Sony History
9. Sony Global - Sony History
10. Medill - Northwestern University
11. Sony Japan|Sony History
12. ''Made in Japan'' - Akio Morita and Sony (pg. 76) by Akio Morita with Edwin M. Rheingold and Mitsuko Shimomura, Signet Books, 1986
13. BlurtIt: When was Sony established?
14. Sony Japan|Sony History
15. Sony History on development of Magneto Optical Discs
16. Parmount drops Blu-ray, Michael Bay drops Paramount
17. Paramount to Drop Blu-Ray HD DVDs
18. High-Definition Disc Disarray (Cont'd.)
19. Sony Corporation Announces New Management Structure. Sony.net. Retrieved March 7, 2005.
20. The Purple Owl - Psygnosis History
21. Legal fight over fake film critic
22. Sony BMG Litigation Info. EFF.org. Electronic Frontier Foundation.
23. . Wikinews.

24. Sony admits, fixes problem with DVD DRM. Arstechnica.com.
25. Sony continues supplying rootkit-like software. ZDnet.com.au.
26. Sony confirms security problem. BBC News.
27. Graffiti ads spark debate in US. BBC News.
28. Wired News
29. Sony ad causes white riot
30. Sony's racially charged PSP ad
31. Sony: PSP Viral Campaign 'Poorly Executed'
32. Sony explains God of War's dead goat antics
33. Japanese couple sues Sony and Apple over burning battery
34. Dell Details on Notebook Battery Recall
35. Dell announces recall of 4.1 million laptop batteries
36. Sony, Dell battery issue heats up
37. Apple announces recall of 1.8 million laptop batteries
38. Toshiba Recalls 340,000 Batteries, Trouble for Sony
39. Toshiba recalls laptop batteries
40. Sony investigates notebook fire
41. Lenovo recalls 526,000 laptop batteries
42. Sony to Initiate Global Replacement Program for Notebook Computer Battery Pack, ''Sony Press Release'', September 28, 2006.
43. HP and Sony Joint Statement on Recent Battery Issues., ''Hewlett-Packard News Release'', October 2, 2006.
44. Sony knew of faults in PC batteries in Dec., failed to fully study fire cause
45. Sony failed to fully study battery problem
46. Fujitsu Recalls 287,000 Laptop Batteries
47. Fujitsu, Toshiba, Hitachi may seek compensation from Sony over battery recalls
48. Acer finally gets sucked into Sony battery recall
49. Georgia Man's Laptop Bursts into Flames
50. Sony finds CCD problem with some of its digital cameras
51. Sony Insults Halo 3 on Wikipedia.

Further reading



★ ''Made in Japan'' by Akio Morita and SONY, Harper Collins (1994)

★ ''SONY: The Private Life'' by John Nathan, Houghton Mifflin (1999)

★ ''SONY Radio, Sony Transistor Radio 35th Anniversary 1955-1990'' — information booklet (1990)

★ ''The Portable Radio in American Life'' by University of Arizona Professor Michael Brian Schiffer, Ph.D. (The University of Arizona Press, 1991).

★ ''The Japan Project: Made in Japan.'' — a documentary about Sony's early history in the U.S. by Terry Sanders.

External links



Sony Corporation: Global Headquarters

Sony Product Technical Support

Sony Japan

Sony America

Sony of Canada Ltd.

Sony India

Sony South Korea

Sony Computer Entertainment (Europe)

Sony BMG

Sony Ericsson

Sony Computer Science Laboratories, Inc.


Sony CSL Paris

Article on the recent Sony USB Controversies

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Sony Companies
Below is the list of travel companies in Sony we have in our travel directory