STEELBACK BREWERY

'Steelback Brewery' is a Canadian microbrewery, based in Tiverton, Ontario.
Launched in 2004, the company's promotional strategy has included extensive sponsorship of sporting events and venues, including purchasing naming rights to the Sauble Speedway in Sauble Beach, several community arenas in Toronto, the Grand Prix of Toronto and sponsorship of a Formula One racing team, as well as the Toronto Argonauts.
In 2006, the company purchased the naming rights to the Steelback Centre in Sault Ste. Marie, the new home of the Ontario Hockey League Sault Greyhounds for $1.35 million over 10 years. This new arena replaces the Sault Memorial Gardens, which was torn down in 2006. The Steelback Centre held its opening ceremonies on September 29, 2006. The company has also explored reviving the defunct Ottawa Renegades of the Canadian Football League, under the new name Ottawa Steelback. [1] Some media outlets speculated that D'Angelo's bid to resurrect the Ottawa Renegades was nothing more than a publicity stunt, [2] and the offer was subsequently declined by CFL.[3].
Company president Frank D'Angelo also performs as a singer with the 'Steelback Two-Four Band', a rock band who have recorded several charity singles, including covers of Ben E. King's "Stand By Me" for Hurricane Katrina victims and Trooper's "We're Here For a Good Time" for breast cancer research. He has also sung the national anthem at a Toronto Argonauts game.
In 2006 it was reported that D'Angelo was interested in purchasing the Pittsburgh Penguins of the NHL, however this deal was never finalized.

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External links

External links

★ Steelback Brewery

★ Reviews of Steelback products on ratebeer.com website