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EspañolSTEVE & BARRY'S
(Redirected from Steve and Barry\'s)
'Steve & Barry's' is an American casual apparel clothing chain with about 200 locations in 33 states. The company has its headquarters in Port Washington, New York.
The chain's origins are based on various college campuses across the United States, selling collegiate wear, however the chain has shifted towards private label clothing for men, women and children. About 20 percent of its merchandise today features collegiate, entertainment, food, automotive, and other logos on its clothes.. Recent updates in clothing lines includes the men's Starbury line, the women's Bitten line, and the juniors' Dear line.
Founded by Steven Shore and Barry Prevor at the University of Pennsylvania in 1985 (while the latter was still working on his undergraduate degree), Steve & Barry's became a local popular destination due to their cheap prices compared to other university bookstores and gift stores. The success of the original store led to the opening of locations on several Big Ten campuses (Michigan State, Michigan, Wisconsin, Indiana, and Purdue), making Steve and Barry's a growing national chain.
In 1998, Steve & Barry's opened a large mall based store at Great Lakes Crossing in Auburn Hills, Michigan (which has since closed) and began to offer private label apparel targeted to the whole family, as opposed to their original customer base of mostly university students. . The new line of products included denim, business casual, active wear, outerwear, and T-shirts. In addition, the company began marketing "All-American" brands such as Hershey's, Marvel Comics, Ford, WWE, and Trix cereal, amongst others.[1]
In 2005, Steve & Barry's purchased over 3.5 million square feet of space in shopping centers throughout the United States, the most of any mall-based chain in the country. The result was 62 brand new supermarket-sized stores, which doubled their outlets.
In 2006, TA Associates, a $10 billion private equity firm, closed a minority investment in the Company for an undisclosed amount.
In 2006, the chain announced its partnership with New York Knicks' point guard Stephon Marbury, a joint venture in which the chain would produce Marbury's Starbury Collection, a 50-item line of discount clothing , athletic apparel, and sneakers. The centerpiece of the line is the Starbury One, a basketball sneaker that retails for $14.98. Marbury, who developed and endorsed the line, has pledged to wear the sneakers during the entire 2006-2007 NBA season to prove their quality, a promise to which he has so far kept.[2] In March 2007 the company announced that Chicago Bulls center, and 4-time NBA Defensive Player of the Year, Ben Wallace, will endorse the Starbury brand, wearing Starburys during all his games and debuting his own Big Ben Starbury sneaker in the 2007-08 NBA season.
Similarly, Sarah Jessica Parker introduced her own clothing line, Bitten, on June 7th, 2007. The brand was originally leaked to the press during an early fashion show in March of 2007. The Bitten name came from the idea that SJP was "Bitten" by the Steve and Barry's bug. After an appearance on Oprah, the brand launched in early June, with roughly 400 pieces of apparel that is reported to grow to 500 or more by the fall.
Announced during the summer of 2007, former Nickelodeon star Amanda Bynes will also debut a clothing line, Dear, on August 16, 2007. Similar to the Bitten line, Dear will be a womens brand that will appeal mostly to younger women.
The company claims that their prices undercut all competitors, including national chains like Wal-Mart and Target. With most items within the store priced around $9.98, their stores have often become preferred discount shopping destinations to larger chains. Shore and Prevor have discussed their methods for keeping prices down.[3]
Steve & Barry's business model is to keep prices low by not advertising through traditional streams, relying on publicity and viral marketing to get the word out, running its company and stores very efficiently, selling in large volumes, and making modest profits on each item. They also source their apparel progressively and creatively, meaning they purchase product from a wide variety of manufacturers at different times throughout the year. The bidding between manufacturers allows the buyer to purchase at a lower per unit cost than larger retailers who frequently have standing contracts with suppliers.[1]
1. ''Business Week'' article on Steve & Barry's. Available online at: http://www.businessweek.com/magazine/content/06_15/b3979091.htm
2. Starbury Website, Available online at: http://www.starbury.com/
3. ''Business Week'' article on Steve and Barry's. Available online at: http://www.businessweek.com/magazine/content/06_15/b3979091.htm
4. ''Business Week'' article on Steve & Barry's. Available online at: http://www.businessweek.com/magazine/content/06_15/b3979091.htm
★ Steve & Barry's Home Page
★ Monster.com description of Steve & Barry's
★ Steve & Barry's Myspace Page
★ Bitten Home Page
★ Starbury Home Page
★ Budget Fashionista
★ Fashion Week Daily
'Steve & Barry's' is an American casual apparel clothing chain with about 200 locations in 33 states. The company has its headquarters in Port Washington, New York.
The chain's origins are based on various college campuses across the United States, selling collegiate wear, however the chain has shifted towards private label clothing for men, women and children. About 20 percent of its merchandise today features collegiate, entertainment, food, automotive, and other logos on its clothes.. Recent updates in clothing lines includes the men's Starbury line, the women's Bitten line, and the juniors' Dear line.
| Contents |
| History |
| Starbury, Bitten and Dear Collections |
| Business Model |
| Notes |
| External Links and References |
History
Founded by Steven Shore and Barry Prevor at the University of Pennsylvania in 1985 (while the latter was still working on his undergraduate degree), Steve & Barry's became a local popular destination due to their cheap prices compared to other university bookstores and gift stores. The success of the original store led to the opening of locations on several Big Ten campuses (Michigan State, Michigan, Wisconsin, Indiana, and Purdue), making Steve and Barry's a growing national chain.
In 1998, Steve & Barry's opened a large mall based store at Great Lakes Crossing in Auburn Hills, Michigan (which has since closed) and began to offer private label apparel targeted to the whole family, as opposed to their original customer base of mostly university students. . The new line of products included denim, business casual, active wear, outerwear, and T-shirts. In addition, the company began marketing "All-American" brands such as Hershey's, Marvel Comics, Ford, WWE, and Trix cereal, amongst others.[1]
In 2005, Steve & Barry's purchased over 3.5 million square feet of space in shopping centers throughout the United States, the most of any mall-based chain in the country. The result was 62 brand new supermarket-sized stores, which doubled their outlets.
In 2006, TA Associates, a $10 billion private equity firm, closed a minority investment in the Company for an undisclosed amount.
Starbury, Bitten and Dear Collections
In 2006, the chain announced its partnership with New York Knicks' point guard Stephon Marbury, a joint venture in which the chain would produce Marbury's Starbury Collection, a 50-item line of discount clothing , athletic apparel, and sneakers. The centerpiece of the line is the Starbury One, a basketball sneaker that retails for $14.98. Marbury, who developed and endorsed the line, has pledged to wear the sneakers during the entire 2006-2007 NBA season to prove their quality, a promise to which he has so far kept.[2] In March 2007 the company announced that Chicago Bulls center, and 4-time NBA Defensive Player of the Year, Ben Wallace, will endorse the Starbury brand, wearing Starburys during all his games and debuting his own Big Ben Starbury sneaker in the 2007-08 NBA season.
Similarly, Sarah Jessica Parker introduced her own clothing line, Bitten, on June 7th, 2007. The brand was originally leaked to the press during an early fashion show in March of 2007. The Bitten name came from the idea that SJP was "Bitten" by the Steve and Barry's bug. After an appearance on Oprah, the brand launched in early June, with roughly 400 pieces of apparel that is reported to grow to 500 or more by the fall.
Announced during the summer of 2007, former Nickelodeon star Amanda Bynes will also debut a clothing line, Dear, on August 16, 2007. Similar to the Bitten line, Dear will be a womens brand that will appeal mostly to younger women.
Business Model
The company claims that their prices undercut all competitors, including national chains like Wal-Mart and Target. With most items within the store priced around $9.98, their stores have often become preferred discount shopping destinations to larger chains. Shore and Prevor have discussed their methods for keeping prices down.[3]
Steve & Barry's business model is to keep prices low by not advertising through traditional streams, relying on publicity and viral marketing to get the word out, running its company and stores very efficiently, selling in large volumes, and making modest profits on each item. They also source their apparel progressively and creatively, meaning they purchase product from a wide variety of manufacturers at different times throughout the year. The bidding between manufacturers allows the buyer to purchase at a lower per unit cost than larger retailers who frequently have standing contracts with suppliers.[1]
Notes
1. ''Business Week'' article on Steve & Barry's. Available online at: http://www.businessweek.com/magazine/content/06_15/b3979091.htm
2. Starbury Website, Available online at: http://www.starbury.com/
3. ''Business Week'' article on Steve and Barry's. Available online at: http://www.businessweek.com/magazine/content/06_15/b3979091.htm
4. ''Business Week'' article on Steve & Barry's. Available online at: http://www.businessweek.com/magazine/content/06_15/b3979091.htm
External Links and References
★ Steve & Barry's Home Page
★ Monster.com description of Steve & Barry's
★ Steve & Barry's Myspace Page
★ Bitten Home Page
★ Starbury Home Page
★ Budget Fashionista
★ Fashion Week Daily
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