THE STANDARD

'''The Standard''' () is an English newspaper of Hong Kong. It was called the Hong Kong Standard and changed to HKiMail during the Internet boom, but it changed back to The Standard in 2001.
The South China Morning Post and the International Herald Tribune are its main local competitors.

Contents

Format

Ownership

History

Circulation fraud

Other information

Footnotes

References

External links

Format

''The Standard'' is printed in tabloid-format rather than in broadsheet, unlike other English-language newspapers in Hong Kong. It is published daily from Monday to Friday.
''Weekend Standard'' is published during weekends. The issue, which covers both Saturdays and Sundays, comes out on Saturday. Certain sections, namely the ''Market'', ''Entertainment'', ''Focus'' and ''Opinion'' sections, are not published in ''Weekend Standard''.

Ownership

''The Standard'' is published by Sing Tao Newspaper Limited, which is also the publisher of ''Sing Tao Daily'' ( Pinyin:Xīngdǎo Rìbào ) and ''Headline Daily'' ( Pinyin: Tóutiáo Rìbào). This enterprise is owned by Sing Tao News Corporation Limited, a firm owning other businesses including media publications, human capital management and Broadband service. The Global China Group Holdings acquired 51% of Sing Tao Holdings Ltd. in January 2001 and changed its name in 2005. The Chairman of Sing Tao News Corporation Limited is Ho Tsu Kwok, Charles (何柱國).

History

''The Standard'' was originally named the ''Hong Kong Tiger Standard''. The newspaper was founded by Tycoon Aw Boon Haw after the end of the Chinese Civil War. On the backs of financially successful Sing Tao Daily and Tiger Balm, he attacked the English-language newspaper market by launching the paper on 1 March 1949 to give a Chinese voice to the world, and to advance the interests of Chinese in all their endeavours and defend them against all kinds inequalities, challenging the pro-colonial establishment press^[1]. It started life as a broadsheet, largely be edited and run by Chinese, but without the exclusion of other nationals. Politically, it shared the Sing Tao's and Aw's allegiance to the Kuomingtang.
These early editors were all thoroughly US educated and trained, the first being L. Z. Yuan (father-in-law of Golden Harvest founder, Raymond Chow). There followed C. S. Kwei, a leading Chinese lawyer and bilingual intellectual-author, and Kyatang Woo, an alumnus of Missouri University.
During the 1990s, when Sally, Aw Sian (adopted daughter of Aw Boon Haw) chaired Sing Tao News Corporation Limited, ''The Standard'' was the only English newspaper in Hong Kong that was allowed to be circulated in China.

imail, 31 October 2001

In 27 May, 2000, facing challenges from its biggest competitor the ''South China Morning Post'', the ''Hong Kong Standard'' was renamed as ''Hong Kong iMail'' (香港郵報 Pinyin: Xiānggǎng Yóubào) and was reduced to tabloid-size in order to attract more young Chinese readers. In 30 May 2002, following the explosion of the Internet Bubble, ''iMail'' was once again renamed as ''The Standard''.
The Editor-in-Chief is Ivan Tong, who replaced Mark Clifford.
On 3 September 2007, it was reported that The Standard was set to re-align itself as a free newspaper to be distributed in commercial districts like Central and Admiralty.^[2]

Circulation fraud

In August 1996, the Independent Commission Against Corruption (ICAC) in Hong Kong found out that 14,000 copies of the paper had been discarded in Wan Chai pier and therefore started an investigation. The ICAC discovered that from 1994 to 1997, the circulation figures of the ''Hong Kong Sunday Standard'' and the ''Hong Kong Standard'' had been routinely and substantially exaggerated, in order to to attract advertisers and to raise the revenue of the newspapers.
As a result, the ICAC arrested three staff members of the ''Hong Kong Standard'' and charged Aw Sian as co-conspirator. This case was examined and deliberated from 23rd Nov 1998 to 20th Jan 1999. Finally, the three staff members were found guilty, and sentenced to jail for 4 to 6 months. Aw Sian was not prosecuted. The decision generated a large controversy among the public, and raised the question of legal discrimination and injustice environment in arbitration^[3].
Nevertheless, the Secretary of Justice, Ms Elsie Leung justified her decided not to prosecute Aw Sian on the basis of insufficient evidence and public interest^[4].

Other information

★ The cover price of ''The Standard'' is HK$6. Discount is usually offered upon student subscriptions or regular subscriptions.

★ Currently, its slogan is ''TELLS IT LIKE IT IS''.

★ The forthcoming freesheet version of the ''The Standard'' will carry the slogan "First Past the Post".

Footnotes

1. Tiger roars for HK Alan Castro
2. Standard to become free newspaper - RTHK, 3 September 2007
3. Newspaper chief faces fresh probe over fraud
4. Why I didn't prosecute Sally Aw Neville de Silva

References

★ Newspaper Society of Hong Kong, The(2004), ''50 Years of Hong Kong Newspaper''(香港報業50載印記). Hong Kong: Ming Pao Newspapers Limited.

★ Sing Tao News Corporation Annual Report 2004

★ Pinyin translated with CozyChinese.COM

External links

★ The Standard website