
''Walk Don't Run'' (1960)
'The Ventures' are an
American instrumental rock band formed in
1958, by
Don Wilson and
Bob Bogle,
two
Seattle masonry workers. They have also contributed to the
surf music genre, though they are not, as popularly believed, a strict surf band.
History
Initially calling themselves "The Versatones", Bogle and Wilson played small clubs and beer bars in the Northwest. In
1959 they recorded and released two vocal tunes, "The Real McCoy" and "Cookies and Coke", but neither record charted. They met and recruited
Nokie Edwards as bass player, and recorded "
Walk Don't Run" with Bogle on lead, Wilson on rhythm, Edwards on bass, and
Skip Moore on drums. They approached several record companies, none of whom showed any interest in signing them. With support from Don Wilson's mother, Josie, they started their own record company, "Blue Horizon Records". They self-produced the 45 RPM single of "Walk Don't Run" and promoted it themselves.
They succeeded in getting a local Seattle DJ, Pat O'Day, to use the song as a news "kicker" (lead-in);
Bob Reisdorf, owner of
Dolton Records, heard it on the radio, contacted and signed The Ventures. ''
Walk Don't Run'' climbed to #2 for a week on the Billboard Top 100, in September
1960.
The story behind their selection of ''Walk Don't Run'' provides some insight into the distinction between technical virtuousity and the essential elements of a wildly successful pop music hit. Bob Bogle, original
lead guitarist, cites
Chet Atkins as one of his early influences. Bogle bought the Chet Atkins LP ''Hi Fi In Focus'', which featured Atkins' fingerstyle rendition of a song originally written by the great jazz guitarist,
Johnny Smith. Within Atkins' elaborate and laid-back delivery of "Walk Don't Run" Bogle found inspiration. He stated years later that there was no way his "pedestrian" guitar skills would allow him to play it the same as Chet Atkins did, so he and Wilson worked out a highly energized, very much simplified arrangement, and a Rock & Roll Classic was born. Another Chet Atkins inspired guitarist,
Steve Howe of
Yes, covered "Walk Don't Run" on his 1998 album ''Quantum Guitar''.

''The Ventures Play "Telstar" and "The Lonely Bull"'' (1962)
The Ventures enjoyed their greatest popularity and success in the US in the
1960s, but they have continued to perform and record up to the present (2007). With over 110 million albums sold worldwide, the group remains the best selling instrumental rock group of all time. 37 Ventures albums charted in the US, and six of fourteen chart singles made it into the
Top 40. The band was among the first rock acts able to sell albums based on a style and sound without needing hit singles on the albums.
By the mid-1970s the group had nearly no audience in America, but they continued to have an enormous influence on pop culture globally. The Ventures became one of the most popular world-wide groups ever and are still the most popular American rock group in
Japan. They produced dozens of albums exclusively for the Japanese and
European markets, and have regularly toured Japan from the 60s through to 2007. They have influenced pop music in Japan far more than any other Western act. A recent Japanese pop music poll listed "Ginza Lights" as the most popular song of all time; it was composed and recorded for their
1966 LP ''Go With The Ventures.''
Among their achievements in America, in 1963 The Ventures had five LPs in the
Billboard Top 100 at the same time. Additionally, they released a series of instructional LPs entitled ''Play Guitar with The Ventures'' and ''Play Electric Bass with The Ventures''. Four LPs were released in this series, the first of which reached in the
Billboard Top 100 Album Chart - an achievement previously unheard of for an instructional LP. In a novelty achievement, The Ventures were the first act to place two different versions of the same song in the Top 10, those being "Walk Don't Run" (#2) and "Walk Don't Run '64" (#8).
During the 1960s, a California guitar manufacturer,
Mosrite, developed and marketed a uniquely styled futuristic-looking electric guitar, "The Ventures Model Mosrite". The originals have become so popular among vintage instrument collectors that several companies internationally are still manufacturing copies that, in some cases, are nearly impossible to spot as reproductions.
"The Ventures" was originally just Bogle and Wilson, up to their recording of "Walk Don't Run". For the recording session, they needed to be a full combo. The lack of bass and drums during their first two years caused them to develop a unique rhythm-heavy style in which Wilson (rhythm guitar) tried to be "an orchestra on six strings". It was this strong interplay between lead and rhythm guitar which gave The Ventures their trademark "rhythm-heavy" sound, one which captivated huge audiences. When they added
Nokie Edwards on bass, and
Howie Johnson on drums, right after being signed by
Dolton Records, they maintained this strong lead/rhythm interplay, so that even with Johnson's very much jazz/swing-influenced drum style, their sound carried an aggressive "drive" that was very influential on the sound of guitar-based combos that followed.
While they predated the advent of the terms 'surf guitar' and 'surf rock', and they do not consider themselves a surf rock group, they were a major building block of surf music, if not the first to play the style.
Guitar Player, in an article titled '20 Essential Rock Albums', cited elements of their 1960 "Walk Don't Run" album which presaged the then-coming surf trend.
Over thirty major artists have identified The Ventures as an influence.
George Harrison stated in a
Guitar Player interview that
the Beatles preferred the American guitar sound of The Ventures to British contemporaries. When asked to name the most influential rock guitar solos,
Joe Walsh (
James Gang and the
Eagles) said he'd have to include the entire song "Walk Don't Run" because it changed so many guitar players' lives.
Stephen Stills told Ventures guitarist Don Wilson that he learned to play on Ventures records.
Jeff Baxter (
Steely Dan and
the Doobie Brothers) and
Gene Simmons (
Kiss) were early members of the Ventures Fan Club. More recently,
Joe Perry and
Tom Hamilton (
Aerosmith), and
Elton John (via liner notes on his Starbucks Elton John's Christmas Party album) joined the array.
The lineup of Bogle, Wilson, Edwards and Johnson remained intact until
1962, or roughly the release of their 8th album. Around this time, Edwards (a very talented guitarist in his own right) suggested that Bogle's lead guitar abilities were being stretched, and that they were in essence wasting Edwards' talents by keeping him on bass. Bogle agreed, and rapidly learned the bass parts to all their songs, allowing Edwards to take lead guitar, which helped modernize the sound of the band and keep them current-sounding into the late 1960s.
At about this time Johnson was injured in an auto crash which caused irreversible spinal damage. On doctor's orders, he quit the band. Bogle and Wilson already knew
Mel Taylor, house drummer at The Palomino in North Hollywood (the venue where they would play numerous shows during their resurgence in the 1980s). Taylor had performed as drummer on the
Bobby "Boris" Pickett hit "
Monster Mash",
The Hollywood Argyles' "
Alley Oop" and "
The Lonely Bull" by
Herb Alpert and The Tijuana Brass. Taylor was known for a very aggressive, hard-hitting style of drumming. They invited him to some recording sessions, which led to him becoming a permanent member of The Ventures.
The combination of Edwards on lead guitar, Taylor on drums, Bogle on bass and Wilson on rhythm guitar created what many fans feel was The Ventures at their very best. This lineup remained unchanged until Edwards left the band in
1968, to be replaced by
Gerry McGee. Edwards came back in
1973 and remained with them until
1984, although he has toured and gigged with them dozens of times in the subsequent 22 years. Drummer Mel Taylor remained the heartbeat of The Ventures until cancer took his life in
1996. His spot has since been filled by his son,
Leon Taylor (Original drummer Howie Johnson had died in 1988).
The Ventures pioneered the use of special effects on such songs as "2000 Pound Bee", recorded in late
1962), in which guitarist Nokie Edwards employed a fuzz distortion pedal, pre-dating the "King of Fuzz Guitar",
Davie Allan (The Arrows), by at least three years. The landmark album ''Ventures in Space'' (
1963) included their first use of the then-new Mosrite Ventures Model guitars. That album, because of its etherial spacey effects, was deemed an influence on the later sixties San Francisco movement. The album was also identified as a favorite by Who drummer Keith Moon.
Some of The Ventures' best-remembered tunes are "
Walk-Don't Run" (
1960), "
Perfidia" and "Lullaby of the Leaves" (
1961), a cover version of
the Tornadoes' #1 hit "
Telstar" (
1963), "Slaughter On Tenth Avenue" (
1964), "
Walk Don't Run '64" (
1964), and "
Hawaii Five-O" (
1969). But their commercial fortunes in the US sharply declined after
1967 due to changing musical trends. In the late 1970s and into the 1980s, a resurgence of interest in
surf music led to some in the Punk/New Wave audience rediscovering the band, which revived The Ventures as a viable live attraction in America.
The Go-Go's, a highly popular all-female band of the era, wrote "Surfin' And Spyin'" and dedicated it to The Ventures. The Ventures recorded their own version and continue to occasionally perform the song in current-day shows. Their career was given another rejuvenating shot in the arm by the further resurgence of interest in surf music brought on by
Quentin Tarantino's use of The Lively Ones original tune, "Surf Rider" and several other classic surf songs in the soundtrack of the hit movie ''
Pulp Fiction''...even though no Ventures tune was used in this soundtrack.
Given their tremendous cultural influence, both in the US and Japan, as well as their ranking as 6th biggest album-selling pop act of the 1960s, Ventures fans and supporters have been campaigning for the past several years to have The Ventures inducted into the
Rock and Roll Hall of Fame in
Cleveland, Ohio.
The Ventures maintain an active website, www.theventures.com, and there is a Yahoo discussion forum
[1] dedicated to the group.
Nokie Edwards also maintains an active website, www.nokieedwards.com. Information about his tour dates, CDs, videos and his custom made guitar, called the HitchHiker, is also available on his web site.
Discography
: ''Main article:
The Ventures discography''
See also
★
List of best-selling music artists
★
Surf music
★
Hawaii Five-O
★
Instrumental rock
★
Rautalanka
★
Surf rock
★
List of surf rock musicians
External links
★
Ventures official site
★
Nokie Edwards official site
★
★
An Extensive Fan Site
★
To hear the song "Telstar"
★
Ventures music on-line