'''This Morning''' is a
British,
ITV daytime television programme that started on
3 October,
1988 and includes celebrity guests, entertainment, advice, competitions, cooking advice and features. On Monday
4 September 2006, the ninteenth series started live on ITV. The show is currently presented by
Fern Britton,
Phillip Schofield,
Ruth Langsford and
Eamonn Holmes.
History

Richard and Judy in the 1990s
From
1988 until
12 July 2001, ''This Morning'' was presented by husband and wife team
Richard Madeley and Judy Finnigan. At this time the show was very popular attracting around two million viewers. From time to time, during their own family holidays, they would be replaced for short stints by guest presenters such as
Stephen Rhodes and
Alison Keenan. Originally the show was broadcast from
Liverpool; in the late 1990s, it relocated to
London, with Madeley and Finnigan claiming it was to secure even more celebrity guests for the show. From 1998 onwards, Richard and Judy hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series
Caron Keating and
Ross Kelly presided, and from series 11 in 1999
Fern Britton and
John Leslie took on Fridays. When Richard and Judy departed the series in 2001, they were replaced by
Coleen Nolan and
Twiggy, with Britton & Leslie remaining on Fridays. However, when Nolan and Twiggy proved less popular with viewers, Britton and Leslie took on the full job of presenting the show and brought the ratings back up to around one million. In
2002, after certain allegations were made in the press about his private life, Leslie was dismissed.
John Leslie was replaced by
Phillip Schofield, developing an on-screen relationship with
Fern Britton that was characterised by good humour and giggling.
Lorraine Kelly joined the team in
2003, to co-present with
Phillip Schofield on a Monday and a Friday. This was to enable
Fern Britton to spend more time with her family. Lorraine left ''This Morning'' in
March, 2006 to concentrate on her
GMTV programme, as well as to spend more time at home. Fern now presents the show from Monday to Thursday, with
Ruth Langsford who now presents the show on Fridays.
Phillip Schofield co-presents each day. The show is well-known for it's many bloopers featured on outtake shows, nearly all of which are caused by Phillip and Fern laughing.
''This Morning'' has won the "TV Quick Award" for Best Daytime Viewing in both 2003 and 2004. The programme also won a National Television Award for Most Popular Daytime Show in 2004; it had won the same awards in 1999 and 2000. The show is currently sponsored by
Dolmio.
Presenters
Current presenters
★
Fern Britton (Monday to Thursday)
★
Philip Schofield (Monday to Friday)
★
Ruth Langsford (Friday)
Ex-presenters
★
Richard Madeley
★
Judy Finnigan
★
Coleen Nolan
★
Twiggy
★
John Leslie
★
Lorraine Kelly
Guest Presenters
Experts and Correspondents
Filming
From 1988 to 1996 the show was broadcast from the
Albert Dock in
Liverpool. Shoppers and tourists were able to peer through the large window directly behind the presenters. Security guards, though, prevented prolonged exhibitionism.
Fred Talbot presented the weather from a large floating map on the Dock. The programme moved to
London in September 1996 where it would be easier to attract more celebrity guests which at the same time, Presenters Richard and Judy moved their home to London and now broadcasts from Studio 8 at
The London Studios on the South Bank.
''Helping Hand'' episode
One of the show's most shocking and well-remembered broadcasts was back during the time when Richard and Judy presented the show. A phone-in session was being held regarding
domestic abuse, with viewers being asked to call in and talk about past experiences with violent partners. However, a woman phoned in and was put through live on air, only to announce to a stunned studio that she was in a violent relationship and her husband had locked her in the house. She described the violent acts of her partner on air to millions of viewers, and made a plea for help. As a result, the show's agony aunt
Denise Robertson MBE asked for the caller's address, and said "We will come and get you". This led to the successful liberation of the abused woman.
External links
★
★
The London Studios website