TYNE TEES TELEVISION

'Tyne Tees Television' is the ITV television contractor for North East England. It is a part of ITV plc.

Contents

The station

Opening and programming

Mergers and branding

Names used

North East Tonight - Present

External links

The station

ITV Tyne Tees broadcasts from Television House at The Watermark business park, a new development adjacent to the MetroCentre in Gateshead, following their relocation from their famous home of over 40 years at City Road Studios in Newcastle upon Tyne. The first broadcasts from their new home took place on 2 July, 2005.
Television House also acts as a base for ITV SignPost, 'Britain's biggest supplier of British Sign Language (BSL) services for television, video, CD-ROM, DVD, film and the Internet'.[1]. Tyne Tees also has smaller studios and offices in Billingham, York, London and within the Media Centre at the University of Sunderland.

Opening and programming

It went on air at 5.00pm on 15 January 1959. The then prime minister Harold Macmillan was interviewed live on the opening night.
The station is named after two of the region's three primary rivers. The other major river, the Wear (which runs between the Tyne and the Tees), was represented within the company's early signature tune "Three Rivers Fantasy", a specially commissioned work by noted composer and arranger Arthur Wilkinson. Apparently, "Tyne, Wear and Tees" was one of several names considered for the company during the early planning for the licence application, but was rejected as too complex, and may have produced an unfortunate acronym.
Tyne Tees Television's flagship regional programme is ''North East Tonight'', a local news programme broadcast at 6.00pm. Although Tyne Tees Television is no longer a (credited) contributor to ITV's network programming, it has produced a range of popular shows, such as adaptations of Catherine Cookson novels for ITV and the ''100 Greatest...'' series of clip shows for Channel 4. Previously, it made ''Face The Press'', ''Crosswits'', ''Chain Letters'' and ''Supergran'', among others, for ITV. The architecture of the public entrance to Studio 5 at the City Road complex gave music show ''The Tube'' its title.

Mergers and branding

On 1 January, 1974, Tyne Tees Television merged with its neighbour, Yorkshire Television, to form Trident Television Limited. Another station, Anglia Television, was to have become the third "prong" of Trident, but regulations meant that they were not allowed to become part of the group. Trident, however, did briefly have an agreement to sell Anglia programmes to overseas broadcasters, though. Tyne Tees and Yorkshire remained separately run and were required to demerge in 1981 as a condition of the re-award of their ITV contracts. However, following rule changes in 1992, the two stations resumed their alliance under the name Yorkshire-Tyne Tees Television plc. From 1 January, 1993, Yorkshire Television and Tyne Tees broadcast all regional programmes simultaneously. Some programmes had been shown at differing paces within the two regions, notably acquired Australian programmes such as ''The Young Doctors'' and the regionally-transmitted quiz show ''Blockbusters''. Yorkshire viewers had to skip over 200 episodes of ''The Young Doctors'' to screen the same episodes as Tyne Tees, and similarly Tyne Tees had to skip a considerable number of editions of ''Blockbusters'' and two episodes of ''Prisoner''. Tyne Tees were extremely generous by mailing out VHS copies of ''Blockbusters'' to the young contestants from the Tyne Tees region, whose particular editions were eventually not transmitted in this region.
On 16 March, 1996, the continuity studios in Newcastle were closed, with continuity being centralised in Leeds. Later that year Yorkshire Tyne Tees Television made the controversial move of dual branding its stations as "Channel 3". (Channel 3 was, for a time, the 'official' name for ITV, but was not used by other stations.) Tyne Tees Television was forced to use the rather long-winded name "Channel 3 North East - Tyne Tees Television". The famous "TTTV" logo was dropped in favour of a large '3'. The name "Tyne Tees Television" was only seen in small letters at the bottom of the screen. Its neighbour, Yorkshire Television, was allowed to keep its own logo alongside the '3', but Tyne Tees was not. The new branding was launched on 2 September 1996.
In 1997, Yorkshire Tyne Tees Television plc was acquired by Granada Group plc (now ITV plc). One of Granada's first moves was to scrap the-often derided Channel 3 branding. The
"TTTV" logo returned to television screens in a new form on 9 March, 1998. However, dual branding with the "ITV" name was introduced a year later. In 2000, a new logo and collection of identities was created for use before news and regional programmes. The TTTV logo was re-styled in a new typeface and partially surrounded by a group of dots which progressively faded at either end. Bizarrely, though, the "hearts" ident (used before network programmes) still featured the old style 1998 logo, making Tyne Tees one of the only broadcasters to use 'two' different corporate logos simultaneously.
On 28 October 2002, Tyne Tees Television was rebranded as ITV1 Tyne Tees. The name "Tyne Tees" only appears before regional programmes; the rest of the time, only the name "ITV1" is shown. The Tyne Tees logo continued to appear after its own programmes, accompanied by a small Granada logo to identify its parent company. However, on 1 November, 2004, this was replaced with a new Granada endcap, with the words 'A Granada Yorkshire Production', reflecting the fact that much of Tyne Tees' network features department had been merged with Yorkshire's.
On 9 February, 2005, OFCOM issued a proposed timetable for ending analogue terrestrial television transmissions, as part of the switchover to digital television. 2012 is the target year for Tyne Tees.
On 27 July, 2006, it was announced that Tyne Tees was to take over the relay transmitter at Berwick-upon-Tweed from its neighbour, ITV Border, in connection with that station's switchover to digital broadcasting. This means that Berwick will now go digital in 2012 along with the rest of the Tyne Tees region. [2]
Tyne Tees took over the Berwick transmitter with effect from 13 December, 2006.

Names used

Company names:

★ Tyne Tees Television Limited (1959-present)

★ Trident Television Limited (1970s-31 December 1981) - parent company

★ Yorkshire-Tyne Tees Television plc (1995-present) - parent company
On-air names:

★ Tyne Tees (1959-1996, 1998-2002, although still used inconsistently 1996-1998 and 2002-2005)

★ Channel 3 North East (1996-1998)

★ ITV1 Tyne Tees (2005-)
Initials used:

★ TTT (1959-1970) and used on the local pages of ORACLE Teletext until 1992.

★ TTTV (1970-2002, although still used inconsistently afterwards)
Nicknames used:

★ Tees (1959-present, still used by viewers and (rarely) used on air until about 1996)

North East Tonight - Present

North East Tonight airs weeknights at 6 pm on ITV1 Tyne Tees. There are two editions, one for the North presented by Philippa Tomson & Jonathan Morrell and another for the South presented by Ian Payne & Pam Royle.

External links

★ ITV Tyne Tees at itvlocal.com

★ Tyne Tees Logo Page (unofficial history site)

★ SignPost (BSL translation provider, part of Tyne Tees)

★ Animated Tyne Tees ident, 1959, from 625.uk.com (Requires Macromedia Flash version 4 or later).

★ Animated Tyne Tees Ident (Colour) from 625.uk.com (Requires Macromedia Flash version 4 or later).

★ Tyne Tees Television on TV Ark

★ Digital switchover confusion is resolved - report on the switching of the Berwick relay transmitter to broadcast Tyne Tees