UNITED BISCUITS

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United Biscuits logo

'United Biscuits' ("UB") is a British multinational food manufacturer, makers of McVitie's biscuits, KP nuts, Hula Hoops, The Real McCoy's crisps, Phileas Fogg crisps, and Jacob's Cream Crackers.

Contents
Corporate history
Business
Acquisitions
Selloff
United Biscuits Network
References
See also
External links

Corporate history


United Biscuits was formed in 1948 from the merger between McVitie & Price and MacFarlane Lang. The company now manufactures in a number of countries across Europe, such as the Netherlands, France, Belgium. It recently sold its southern European business back to Kraft Foods, which in turn left the owner syndicate.
Originally listed on the London Stock Exchange, UB was acquired in May 2000 by Finalrealm, a consortium of financial investors, as well as Nabisco Holdings Corporation. As part of the transaction, UB acquired Nabisco's European businesses[1].
In October 2006, UB announced that it would be sold in its entirety to a consortium made up of the Blackstone Group and PAI[2]. The deal was completed in December 2006[3].
Business

The company's headquarters are in Hayes, Middlesex. The company's main UK distribution centre is at Ashby-de-la-Zouch, where it also has a factory manufacturing KP Snacks.
The core of the business is in the United Kingdom, where it produces biscuits, crisps and other snacks under a number of brand names including: McVitie's (biscuits), KP (nuts), Hula Hoops (snacks), McCoy's (crisps), Phileas Fogg (crisps), Jacob's (cream crackers) and Simmers. In 1972, it acquired Carr's, makers of the eponymous Table Water biscuits. It also produces own brand products for supermarkets.
Acquisitions

In September 2004 UB bought the UK company Jacob's from Groupe Danone for £240 million[4]. The move drastically increased its market share in the UK and increasing its estimated turnover to around £1bn.
Selloff

United Biscuits owned the Wimpy Bar fast food restaurant chain between 1977 and 1989. It also previously owned the Pizzaland chain and the frozen and chilled food companies Ross and Youngs. UB sold Youngs Bluecrest in 2001, in order to concentrate on the sweet biscuit sector[5]. Ross was sold to H. J. Heinz Company.

United Biscuits Network


The 'United Biscuits Network', a radio network serving their factories across the UK which folded in 1979, spawned the career of UK radio presenter Steve Allen and TV and radio personality Dale Winton.

References


1. "UB to weigh up its options"
2. "Private-equity companies snap up United Biscuits in a [pound]1.6bn"
3.
4. "Danone sells its UK biscuits to United"
5. "United Biscuits selling Young's stake"

See also



Jaffa cake

External links



United Biscuits

History of United Biscuits

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