Discover

The 'United Fruit Company' was a major American corporation that traded tropical fruit (primarily bananas and pineapples) grown in Third World plantations and sold in the United States and Europe. The company was formed in 1899 from the merger of Minor C. Keith's banana-trading concerns with the Boston Fruit Company. It flourished in the early and mid-20th century and came to control vast territories and transportation networks in Central America, the Caribbean coast of Colombia, Ecuador, and the West Indies. Though it competed with the Standard Fruit Company for dominance in the international banana trade, it maintained a virtual monopoly in certain regions.
The Company had a deep and long-lasting impact in the economic and political development of several Latin American countries. Critics often accused it of exploitative neocolonialism and described it as the archetypal example of the influence of a multinational corporation on the internal politics of the so-called "banana republics." After a period of financial decline, United Fruit was merged with Eli M. Black's AMK in 1970 to become the 'United Brands Company'. In 1984 Carl Lindner, Jr. transformed United Brands it into the present-day 'Chiquita Brands International'.

Contents

Corporate history

History in Central America

Reputation

Banana Massacre

Further reading

External links

Footnotes

Corporate history

In 1871, U.S. railroad entrepreneur Henry Meiggs signed a contract with the government of Costa Rica to build a railroad connecting the capital city of San José to the port of Limón in the Caribbean. Meiggs was assisted in the project by his young nephew Minor C. Keith, who took over Meigg's business concerns in Costa Rica after Meiggs' death in 1877. As an experiment, Keith had begun planting bananas along the train route in 1873.
When the Costa Rican government defaulted on its payments in 1882, Keith had to borrow £1.2 million from London banks and from private investors in order to continue the difficult engineering project. In 1884, the government of President Próspero Fernández Oreamuno agreed to give Keith 800,000 acres (3,200 km²) of tax-free land along the railroad, plus a 99-year lease on the operation of the train route. The railroad was completed in 1890, but the flow of passengers proved insufficient to finance Keith's debt. On the other hand, the sale of bananas grown in his lands and transported first by train to Limón and then by ship to the United States, proved very lucrative. Keith soon came to dominate the banana trade in Central America and in the Caribbean coast of Colombia.
In 1899, Keith lost $1.5 million when the New York City broker Hoadley and Co. went bankrupt. He then travelled to Boston, Massachusetts, where he arranged the merger of his banana trading concerns with the rival Boston Fruit Company. Boston Fruit had been established by Lorenzo Dow Baker, a sailor who, in 1870, had bought his first bananas in Jamaica, and by Andrew W. Preston. The result of the merger was the United Fruit Company, based in Boston, with Preston as president and Keith as vice-president. Preston brought to the partnership his plantations in the West Indies, a fleet of steamships (the "Great White Fleet"), and his market in the U.S. North-East. Keith brought his plantations and railroads in Central America and his market in the U.S. South and South-East. At its founding, United Fruit was capitalized at $11,230,000.
In 1901, the government of Guatemala hired the United Fruit Co. to manage the country's postal service. By 1930, the Company had absorbed more than 20 rival firms, acquiring a capital of $215,000,000 and becoming the largest employer in Central America. In 1930, Sam Zemurray (nicknamed "Sam the Banana Man") sold his Cuyamel Fruit Co. to United Fruit and retired from the fruit business. In 1933, concerned that the company was mismanaged and that its market value had plunged, he staged a hostile takeover. Zemurray moved the company's headquarters to New Orleans, Louisiana, where he was based. United Fruit went on to prosper under Zemurray's management; Zemurray resigned as president of the company in 1951.
Corporate raider Eli M. Black bought 733,000 shares of United Fruit in 1968, becoming the company's largest shareholder. In June 1970, Black merged United Fruit with his own public company, AMK (owner of meatpacker John Morrel), to create the 'United Brands Company'. United Fruit had far less cash than Black had counted on and Black's mismanagement led to United Brands becoming crippled with debt. The company's losses were exacerbated by Hurricane Fifi in 1974, which destroyed many banana plantations in Honduras. On February 3, 1975, Black committed suicide by jumping out of his office on the 44th floor of the Pan Am Building in New York City. Later that year, the U.S. Securities and Exchange Commission exposed a scheme by United Brands to bribe Honduran President Oswaldo López Arellano with $1.25 million, and the promise of another $1.25 million upon the reduction of certain export taxes. Trading in United Brands stock was halted and Lopez was ousted in a military coup.
After Black's suicide, Cincinnati-based American Financial, one of billionaire Carl H. Lindner, Jr.'s companies, bought into United Brands. In August 1984, Lindner took control of the company and renamed it Chiquita Brands International. The headquarters was moved to Cincinnati in 1985.
Throughout most of its history, United Fruit's main competitor was the Standard Fruit Company, now the Dole Food Company.

History in Central America

The United Fruit Company (UFCO) owned vast tracts of land in the Caribbean lowlands. It also dominated regional transportation networks through its International Railways of Central America and its Great White Fleet of steamships. In addition, UFCO branched out in 1913 by creating the Tropical Radio and Telegraph Company. One of the company's primary tactics for maintaining market dominance was to control the distribution of banana lands. UFCO claimed that hurricanes, blight and other natural threats required them to hold extra land or reserve land. In practice, what this meant was that UFCO was able to prevent the government from distributing banana lands to peasants who wanted a share of the banana trade. The fact that the UFCO relied so heavily on manipulation of land use rights in order to maintain their market dominance had a number of long term consequences for the region. For the company to maintain its unequal land holdings it often required government concessions. And this in turn meant that the company had to be politically involved in the region even though it was an American company.
UFCO had a mixed record on promoting the development of the nations in which it operated. In Central America, the Company built extensive railroads and ports and provided employment and transportation. UFCO also created numerous schools for the people who lived and worked on Company land. On the other hand, it allowed vast tracts of land under its ownership to remain uncultivated and, in Guatemala and elsewhere, it discouraged the government from building highways, which would lessen the profitable transportation monopoly of the railroads under its control.
In 1954, the Guatemalan government of Colonel Jacobo Arbenz Guzmán was toppled by a group of Guatemalan army officers who invaded from Honduras with the covert assistance of the U.S. Central Intelligence Agency (see ''Operation PBSUCCESS''). Before that, the directors of UFCO had lobbied to convince the Truman and Eisenhower administrations that Colonel Arbenz intended to align Guatemala with the Soviet bloc. Besides the disputed issue of Arbenz's allegiance to Communism, the directors of UFCO may have feared Arbenz's stated intention of purchasing uncultivated land from the company (at the value declared in tax returns) and redistributing it among Native American peasants. The American Secretary of State John Foster Dulles was an avowed opponent of Communism whose law firm had represented United Fruit. His brother Allen Dulles was the director of the CIA. The brother of the Assistant Secretary of State for InterAmerican Affairs John Moors Cabot had once been president of United Fruit. The overthrow of Arbenz, however, failed to benefit the Company. Its stock market value declined along with its profit margin. The Eisenhower administration proceeded with antitrust action against the company, which forced it to divest in 1958. In 1972, the company sold off the last of their Guatemalan holdings after over a decade of decline.
Company holdings in Cuba, which included sugar mills in the Oriente region of the island, were expropriated by the 1959 revolutionary government led by Fidel Castro. By April 1960 Castro was accusing the company of aiding Cuban exiles and supporters of former leader Fulgencio Batista in initiating a seaborn invasion of Cuba directed from the United States.^[1] Castro warned the U.S. that "Cuba is not another Guatemala" in one of many combative diplomatic exchanges before the failed Bay of Pigs invasion of 1961. Despite significant economic pressure on Cuba, the company was unable to recoup cost and compensation from the Cuban government.

Reputation

The United Fruit Company was frequently accused of bribing government officials in exchange for preferential treatment, exploiting its workers, contributing little by way of taxes to the countries in which it operated, and working ruthlessly to consolidate monopolies. Latin American journalists sometimes referred to the company as ''el pulpo'' ("the octopus"), and leftist parties in Central and South America encouraged the Company's workers to strike. Criticism of the United Fruit Company became a staple of the discourse of the communist parties in several Latin American countries, where its activities were often interpreted as illustrating Lenin's theory of capitalist imperialism. Major Latin American writers sympathetic to communism, such as Carlos Luis Fallas of Costa Rica, Ramón Amaya Amador of Honduras, Miguel Ángel Asturias of Guatemala, Gabriel García Márquez of Colombia, and Pablo Neruda of Chile, denounced the Company in their literature.
The business practices of United Fruit were also frequently criticized by journalists, politicians, and artists in the United States. Little Steven released a song called "Bitter Fruit" about the company's misdeeds. In 1950, Gore Vidal published a novel (''Dark Green, Bright Red''), in which a thinly fictionalized version of United Fruit supports a military coup in a thinly fictionalized Guatemala. This reputation for malfeasance, however, was somewhat offset among those who worked for it or in the regions it controlled by the Company's later efforts to provide its employees with reasonable salaries, adequate medical care, and free private schooling. In the 1960s and 1970s, the Company and its successor, United Brands, created an Associated Producers Program that sought to transfer some of its land holdings to private growers whose produce it commercialized. As the Company gradually lost its land and transportation monopolies, its status as a capitalist ''bête noire'' declined.
Diane K. Stanley, a former U.S. diplomat and the daughter of a Welsh-born employee of the United Fruit Co. in Guatemala, argues in the book ''For the Record: The United Fruit Company's Sixty-six Years in Guatemala,'' published in 1994, that the negative perception of the company's influence in Guatemala is largely undeserved, and could be due in part to the unwillingness of left-wing journalists and writers to critically examine the legacy of the administrations of Presidents Arévalo and Arbenz. According to her:
Stanley also argues that while the company did orchestrate "an effective media campaign against the Arbenz government, it is clear that the Eisenhower administration was intent on ousting what it considered to be a Communist beachhead that threatened U.S. national security. Spurred on by John Foster Dulles, his vehemently anti-Communist secretary of state, President Eisenhower would have moved to depose Arbenz even if the United Fruit Company had never operated in Guatemala."^[2]
Stanley fails to mention, however, that the "unrestricted transfer of foreign corporate dividends to the United States-added to the transfer abroad of savings by Guatemalan landowners-resulted in a substantial drain of funds needed for growth. The foreign corporations (UFCO, IRCA, and Electric Bond and Share) opened new areas of Guatemala to economic exploitation, built its only railroad, gave it electricity and extended social welfare programs to their employees not enjoyed by other workers. But in return they monopolized vital economic areas, reduced farmers to dependent status, distorted the economy, stultified its further growth, and gave important political backing to its most conservative elements in maintaining a reactionary, oppressive, poverty-ridden society."^[3]

Banana Massacre

One of the most notorious strikes by United Fruit workers broke out on 12 November 1928 on the Caribbean coast of Colombia, near Santa Marta. Historical estimates place the number of strikers somewhere between 11,000 and 30,000. On 6 December, Colombian Army troops under the command of General Carlos Cortés Vargas opened fire on a crowd of strikers gathered in the central square of the town of Ciénaga. The military justified this action by claiming that the strike was subversive and its organizers Communist revolutionaries. The number of people killed in that incident is disputed: General Cortés himself estimated that 47 people had died, but Liberal Party congressman Jorge Eliécer Gaitán claimed that the toll was much higher and that the army had acted under instructions from the United Fruit Company. The ensuing scandal contributed to President Miguel Abadía Méndez's Conservative Party being voted out of office in 1930, putting an end to 44 years of Conservative rule in Colombia. The first novel of Álvaro Cepeda Samudio, ''La Casa Grande'', focuses on this event, and the author himself grew up in close proximity to the incident. The climax of García Márquez's novel ''One Hundred Years of Solitude'' is based on the events in Ciénaga, though the author himself has acknowledged that the death toll of 3,000 that he gives there is greatly inflated.

Further reading

★ Chiquita Brands International

★ Bibliography on United Fruit Extensive bibliography

★ , , Marcelo, Bucheli, New York University Press, 2005,

★ Enforcing Business Contracts in South America: The United Fruit Company and the Colombian Banana Planters in the Twentieth-Century, , Marcelo, Bucheli, Business History Review, 2004

★ .

★ La Casa Grande, , Álvaro, Cepeda Samudio, , 1962,

★ West Indian Workers and the United Fruit Company in Costa Rica, 1870-1940, , Aviva, Chomsky, Louisiana State University Press, ,

★ Mamita Yunai, , Carlos Luis, Fallas, , 1940,

★ One Hundred Years of Solitude, , Gabriel García, Márquez, , 1967,

★ On the Inside, , Thomas P, McCann, Quinlan Press, 1987, Revised edition of ''An American Company'' (1976).

★ How 'el pulpo' became Chiquita Banana, , Cameron, McWhirter, The Cincinnati Enquirer, 1998

★ Canto General, , Pablo, Neruda, , , "La United Fruit Co."

★ Bitter Fruit: The Untold Story of the American Coup in Guatemala, , Stephen, Schlesinger, , 1982,

★ For the Record: The United Fruit Company's Sixty-six Years in Guatemala, , Diane K., Stanley, Editorial Antigua, 1994, ISBN 99922-722-0-1

★ In the Shadows of State and Capital: The United Fruit Company, Popular Struggle, and Agrarian Restructuring in Ecuador, 1900-1995, , Steve, Striffler, Duke Univ. Press, 2002,

★ Breakfast of Biodiversity, , John, Vandermeer, Institute of Food an Development Poliy, 2005, ISBN 0-935038-96-X

External links

★ Banana Republic: The United Fruit Company

★ National Security Archive: CIA and Assassinations: The Guatemala 1954 Documents

★ United Fruit Historical Society

★ Financial Times Article on United Fruit's legacy in Latin America: "Rotten Fruit"

Footnotes

1. Hugh Thomas, Cuba : The pursuit of Freedom. p867
2. See Preface to Stanley, ''Op. cit.''
3. Fried, Jonathan, et al. 1983. ''Guatemala in Rebellion: Unfinished History''. New York, New York: Grove Press, INC.