US WEEKLY

(Redirected from Us Magazine)

'''Us Weekly''' is a celebrity magazine, originally founded in 1977 by The New York Times Company, and acquired by Wenner Media in 1986. The publication covers topics ranging from celebrity news and style, to the latest trends in fashion, beauty, and entertainment. Along with Jann Wenner, the minds currently in charge of ''Us Weekly'' are Editor in Chief Janice Min and Publisher Victoria Lasdon Rose. As of 2007, it’s circulation is over 1.85 million on average.
Usmagazine.com was launched in the Fall of 2006 and currently gets approximately two million unique visitors per month. In addition to features from the magazine, the site has a breaking celebrity news blog, exclusive photos, red carpet galleries from premieres and events, plus games, videos, quizzes and polls.
''Us Weekly'' has several signature issues each year including the Hot Hollywood special issues, in the Spring and the Fall celebrating young Hollywood; the Best Bodies issue and the Best Makeovers issue.

Contents

History

Sections of the Magazine

Recognition

References

History

Launched as a bi-monthly publication in 1977, ''Us Weekly'' was acquired by Wenner Media in 1986 and is a part of the Wenner Media LLC publishing company that includes Rolling Stone and Men’s Journal.
In 1999, the company announced plans to shift the ''US'' publication schedule from monthly to weekly. The move was a response to several market forces, including the success of Time, Inc.’s ''Entertainment Weekly'' and ''People'' magazines. Jann Wenner expressed his intention to keep US ‘celebrity-friendly’ in contrast with the more gossipy character of its competitors. He explained to the New York Times: “We will be nice to celebrities. A lot of my friends are in the entertainment business.”
The magazine changed from a monthly to a weekly format in March 2000. In February 2001, Wenner partnered with The Walt Disney Company. But, in August 2006, Wenner Media re-acquired The Walt Disney Company's fifty percent stake, making the publication once again fully owned and operated by Wenner Media. In July 2003, Janice Min took over as Editor in Chief with Victoria Lasdon Rose as Publisher, and Michael Steele as Executive Editor.
'''Us Weekly''' 'Important Dates:'

★ '1977': ''US'' founded by The New York Times Company

★ '1986': ''US'' acquired by Wenner Media

★ '1991': ''US'' changes its bi-weekly frequency to become monthly

★ 'March 2000': ''US'' changes from a monthly format and goes weekly, changing its title

★ 'February 2001': ''Us Weekly'' partners with The Walt Disney Company

★ 'January 2006': ''Us Weekly'' increases rate base to 1.75 Million

★ 'July 2006': ''Us Weekly'' launches Usmagazine.com

★ 'August 2006': Wenner Media re-acquires Disney’s fifty percent stake in ''Us Weekly''

Sections of the Magazine

★ 'Just Like Us': photos of celebrities doing things everyday people do

★ 'Who Wore It Best? ': reader polls of which celebrity wore an outfit better

★ 'Hot Stuff': the latest gossip from inside Hollywood

★ 'The Red Carpet': the looks and styles from Hollywood’s hottest parties and premieres

★ 'Hot Pics': celebrity sightings of stars around the globe

★ 'Fashion Police': famous comedians cite the fashion disasters of the stars, and the best “look of the week”

★ 'The Record': a roster of changes in the lives of stars — births, marriages, divorces, etc.

★ 'Loose Talk': quotes from the stars

★ 'Us Musts': according to Us Weekly, the must-see films, TV shows and DVDs

Recognition

'Awards and Recognition by industry observers:'

★ Adweek’s “The Hot List: Top 10 Magazines” 2004, 2005, 2006, 2007

★ Advertising Age’s Magazine of the Year, 2004^[2]

★ Adweek Magazine’s Editor of the Year, Editor in Chief Janice Min^[3]

★ Advertising Age A-List, #3 in 2005, #1 in 2004

★ Capell’s Circulation Report “Top 10 Best Performers in Circulation” in 2005

References

1. Average Circulation
2. Advertising Age’s Magazine of the Year, 2004
3. Adweek Magazine’s Editor of the Year, Editor in Chief Janice Min>