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EspañolVLASIC PICKLES
'Vlasic Pickles' grew out of a Detroit creamery and fresh pickle business begun by Croatian immigrant Frank Vlasic, and then his son Joe in the 1920s. Vlasic's primary product, pickles packaged in glass-jars, began production during World War II, and the business rapidly expanded in the post-war years, corresponding with growth in per capita pickle consumption.
A child-bearing stork was introduced as a mascot in the late 1960s, merging the stork-baby mythology with the notion that pregnant women have an above-average appetite for pickles. Vlasic marketed themselves as "the pickle pregnant women crave . . . after all, who's a better pickle expert?" This made the product unique and memorable. Later, during the 70's, when women were entering the workforce in force, the Vlasic stork's commercials had the theme: "With the birth rate down, I deliver Vlasic pickles instead."
It was later sold to Campbell Soup Company. The product was sold to Vlasic Foods International on March 30, 1998.
Today, Vlasic is owned by Pinnacle Foods since its name change in 2001. [1]
★ The Vlasic stork mascot was seen in a MasterCard commercial during Super Bowl XXXIX, and other mascots also appeared in the commercial, including the Gorton's Fisherman, Chef Boyardee, Frankenberry, Charlie the Tuna, the Jolly Green Giant, Mr. Peanut, the Pillsbury Doughboy, the Morton Salt umbrella girl (who poked the Pillsbury Doughboy's tummy), and finally, Mr. Clean.
1. http://www.pinnaclefoodscorp.com/webportals/
★ Vlasic Pickle website
A child-bearing stork was introduced as a mascot in the late 1960s, merging the stork-baby mythology with the notion that pregnant women have an above-average appetite for pickles. Vlasic marketed themselves as "the pickle pregnant women crave . . . after all, who's a better pickle expert?" This made the product unique and memorable. Later, during the 70's, when women were entering the workforce in force, the Vlasic stork's commercials had the theme: "With the birth rate down, I deliver Vlasic pickles instead."
It was later sold to Campbell Soup Company. The product was sold to Vlasic Foods International on March 30, 1998.
Today, Vlasic is owned by Pinnacle Foods since its name change in 2001. [1]
| Contents |
| In popular culture |
| Notes |
| External Links |
In popular culture
★ The Vlasic stork mascot was seen in a MasterCard commercial during Super Bowl XXXIX, and other mascots also appeared in the commercial, including the Gorton's Fisherman, Chef Boyardee, Frankenberry, Charlie the Tuna, the Jolly Green Giant, Mr. Peanut, the Pillsbury Doughboy, the Morton Salt umbrella girl (who poked the Pillsbury Doughboy's tummy), and finally, Mr. Clean.
Notes
1. http://www.pinnaclefoodscorp.com/webportals/
External Links
★ Vlasic Pickle website
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