WOLT

'WOLT' is a Oldies radio station located in the Greenville-Spartanburg radio market. The station is licensed by the FCC to the town of Greer and broadcasts on 103.3 FM with an ERP of 2.7 kW.

Contents

History

External links

History

103.3 signed on in 1992 as WLYZ, simulcasting Greenville's WLWZ's Urban Contemporary format to the Spartanburg part of the market as "Double Z".
In late 1994, then station owner, Emerald City Broadcasting, purchased WWMM 107.3 and moved the Urban format and airstaff to the new station since it had a much stronger signal than the 103.3/103.9 simulcast. WWMM was relaunched as WJMZ "107.3 Jamz", while the 103 simulcast became Alternative Rock "103-X" with 103.3 picking up the WXWZ call sign and 103.9 picking up the WXWX call sign in early 1995. 103-X was the first Alternative Rock station in the market, but the same signal problems that the station(s) had remained.
On January 1st, 1996, 103-X added Howard Stern's radio show for mornings, but was faced with a backlash from both radio listeners and advertisers that lasted for weeks. During that time Emerald City decided to sell out to Entercom, so 103-X changed formats to Oldies in February, 1996, with the call letters WOLI (103.9) and WOLT (103.3) added a few months later. The station(s) were on satellite for the next few years and in late 1999, a local airstaff was finally added.
In November, 2000 the station jumped on the 80's Oldies bandwagon that was going on at the time, becoming "Star 103", but retained the call letters for both stations. The syndicated Bob & Sheri radio show was added as well as a new airstaff. Over time, the station slowly evolved toward Classic Hits, but kept the Star 103 handle. In late 2003, the station changed its format to a Contemporary Christian/Country hybrid as "The Walk". In 2005, Entercom sold WOLT-FM 103.3, WOLI-FM 103.9, & WSPA AM 910 stations to Davidson Media Group, while retaining "The Walk" and placing it on its newly acquired 106.3 (WGVC-FM) signal.WOLI-FM 103.9 was WOLI-AM 910 to air a Spanish Format. WOLT-FM became Oldies 103 again in summer of 2006. Bill Drake (longtime WSPA-AM D.J.) is the Morning Man. His show is very popular. Beach Bob Ross does the afternoons with Spanky Jim Miller. The General Manager is Brother Bill Prather (longime Kiss 99.9 D.J.). They have large Oldies playlist with many, many great songs!

External links

★ WOLT's website.

★ WOLT's FCC entry