WPP GROUP

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'WPP Group plc' () (), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing 97,000 people working in more than 2,000 offices in 106 countries ^[1]. Its self-conceived characterization is a "parent company," able to bring together the right combination of capabilities to serve a client's analytic and creative brand marketing needs.

Contents

History

Industrial division

Governance

WPP Group of Companies

Notes and references

External links

History

Wire and Plastic Products plc started from very humble beginnings in 1971 when it became a plc. In the early 1980s Martin Sorrell was searching for a public entity through which to build a worldwide marketing services company; what he wanted was a shell company, a vehicle for buying up other companies. Martin Sorrell with a partner, needing a quoted company as the nucleus for acquisitions, bought a controlling stake of just under 30% in Wire and Plastic Products Plc at a cost of $676,000. Wire and Plastic Products plc at that time was a UK manufacturer of wire shopping baskets, wine racks, filing trays and assorted oddments. The holding company was renamed WPP Group in 1985 and Sorrell became its chief executive.
Sorrell had been the financial director for the advertising agency Saatchi and Saatchi from 1977 to 1985, managing its takeovers of companies in the US and the UK. In 1985, the same year Sorrell acquired control of WPP, the company acquired ten marketing companies in the US and the UK.
WPP Group's advertising agency holdings include the Grey Global Group, Ogilvy & Mather Worldwide, Young & Rubicam, and JWT (formerly known as J. Walter Thompson Co.), its public relations company holdings including Hill & Knowlton acquired via a hostile takeover in 1987, Ogilvy Public Relations Worldwide in 1989 for $864 million, Burson-Marsteller, and Cohn & Wolfe.
WPP's media investment management company holdings are operated by [GroupM],[2], and include Mediaedge:cia,[3]

★ 24/7 RealMedia^[2]

★ A Eicoff

★ Added Value

★ Addison Corporate Marketing

★ Adient

★ AGB Nielsen Media Research

★ Alliance

★ Always Marketing

★ Argonauten360

★ Asatsu-DK

★ Atlas Advertising

★ AVHb2b

★ Banner Corporation

★ Bates Asia

★ Bates PanGulf

★ Batey

★ BDG McColl

★ BDGworkfutures

★ BEN Marketing Group

★ Beyond Interactive

★ BJK&E

★ BKSH

★ Blanc & Otus

★ Blue Interactive

★ BMRB

★ BPRI

★ BrandBuzz

★ Bridge Worldwide

★ Brierley & Partners

★ Brouillard Communications

★ bsb comunicacion

★ Buchanan Communications

★ Burson-Marsteller

★ W|R, An Ogilvy PR Worldwide Company

★ Cannondale Associates

★ Carbon

★ Carl Byoir & Associates

★ Catalyst online (web)

★ CAW Marketing

★ CBA

★ Center Partners

★ Chime Communications Plc

★ Clarion Communications

★ Clever Media

★ Clockwork Capital

★ Cohn & Wolfe

★ Coley Porter Bell

★ CommonHealth

★ Compas

★ Conectics

★ Contract Advertising

★ D/R/Added Value

★ David Communications Group

★ Dentsu, Young & Rubicam

★ Diamond Ogilvy

★ Digit

★ digital@JWT

★ Digital PR

★ Direct.com

★ Dovetail

★ drs Insight Group

★ Dynamic Logic (web)

★ e-tecture

★ Einson Freeman

★ Enterprise IG

★ Equus

★ Essence Communications

★ Etcom

★ Everystone Group

★ EWA Bespoke Communications

★ facts+fiction

★ Feinstein Kean Healthcare (FKH)

★ Ferguson

★ Finsbury

★ Fitch

★ Focalyst

★ Food Group

★ Forward

★ Fudge Group

★ FullSIX

★ Fusion5

★ Futurecom interactive

★ G WHIZ

★ G2 Worldwide

★ GCI Group (web)

★ Geometry

★ George Patterson, Y&R

★ Geppetto Group (web)

★ Glass

★ Glendinning Management Consultants

★ Global Sportnet

★ goodtechnology

★ Grass Roots

★ Grey Direct

★ Grey Global Group

★ Grey Healthcare

★ Grey Interactive

★ Grey Worldwide

★ Grey3

★ GroupM (web)

★ Headcount

★ Henley Centre Headlight Vision

★ HighCo

★ Hill & Knowlton (web)

★ HLS (Health Learning Systems)

★ HMA Blaze

★ IBI Inc

★ IBOPE Media Information

★ icon brand navigation group

★ iconmobile group (web)

★ IdeaWorks

★ IEG

★ IMRB International

★ Information Design Unit

★ IPAN (India Public Affairs Network)

★ J. Brown

★ Joshua-G2 ([4])

★ JWT (web)

★ JWT Specialized Communications

★ Kang & Lee Advertising (web)

★ Kantar Group (web)

★ Kantya Brand Strategies

★ Kinetic Worldwide

★ KMR Group

★ KnowledgeBase Marketing

★ KR Media

★ Lambie-Nairn

★ Landor Associates (web)

★ LG Ad Inc

★ Lightspeed Research

★ LiveWorld-WPP

★ Lorien Consulting

★ Malone Advertising (Website)

★ Management Ventures

★ Mando Brand Assurance

★ Marsteller

★ Maruri Publicidad

★ Mattson Jack Group

★ Maxus

★ Maxx Marketing

★ MBS/Vox

★ MDS Global Consulting

★ MEC Interaction

★

★ Media Insight

★ Media Puzzle

★ Media+

★ MediaCom Worldwide

★

★ Mediapro Group

★ Medical Broadcasting Company

★ Metro Broadcast

★ Millward Brown

★ MindShare

★ MJM

★ MosaicaMD

★ Motivator

★ Noesis

★ Offspring PR

★ Ogilvy & Mather Worldwide

★ Ogilvy Healthworld

★ Ogilvy Primary Contact

★ Ogilvy Public Relations Worldwide

★ OgilvyInteractive

★ OgilvyOne Worldwide

★ ohal

★ PACE

★ Penn Schoen & Berland Associates

★ Performance

★ Performance SportEnt Worldwide

★ PiranhaKid Communications

★ Plush Films

★ PPR

★ PQ Plakat Qualitact

★ Premiere Sponsorship Marketing

★ PRISM

★ Pro Deo

★ ProCom

★ Public Strategies Inc

★ Qi

★ Quantum Corporation

★ Quinn Gillespie

★ Red Cell

★ Reddion

★ Research International

★ RMG Connect

★ RMS Instore

★ Robinson Lerer & Montgomery

★ Roman Brand Group

★ RPCA

★ RTC Relationship Marketing

★ santamaria

★ SCPF

★ SMG KRC

★ Soho Square

★ Solara

★ Spafax

★ Sprint Production

★ STO Response

★ Strategic Horizons

★ Studiocom

★ Sudler & Hennessey

★ Syzygy

★ Team UK Media

★ Teledirect

★ The Brand Shop

★ The Bravo Group

★ the campaign palace / red cell

★ The Channel

★ The Farm

★ The Focus Network

★ The Initiatives Group

★ The Leverage Group

★ The MC Group

★ The Partners

★ These Days

★ The Store

★ The Voluntarily United Group of Creative Agencies

★ Timmons and Company

★ Uniworld Group

★ VBAT

★ VML, Inc.

★ WalkerGroup

★ Warwicks

★ Wexler & Walker Public Policy Associates

★ WINGLATINO

★ Wire and Plastic Products

★ Wunderman

★ Xchange

★ XM London (web)

★ XM Asia Pacific

★ Y&R (web)

★ Y&R Business Communications

★ Young & Rubicam Brands HQ

★ Ziment Group

Notes and references

1. According to WPP's Homepage
2. http://online.wsj.com/article/SB117940510501906181.html?mod=googlenews_wsj

External links

★ WPP official website

★ WPP on Google Finance

★ Research International France

★ WPP: World Propaganda Power

★ Picquot Ware history

★ WPP: Company history