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EspañolSTARWOOD HOTELS & RESORTS WORLDWIDE
(Redirected from W Hotel)
'Starwood Hotels & Resorts Worldwide, Inc.' () is a hospitality ownership, management, and franchise organization based in White Plains, New York. One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands. As of May 1, 2007 the firm owned, managed, or franchised more than 860 hotels in over 95 countries with 145,000 employees and about 232,000 rooms worldwide. 'Starwood Preferred Guest' is the company's frequent stay program.
Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging.[1] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names. The Westin Hotel Company was purchased in 1994 from Aoki Corporation of Japan. Starwood acquired the Sheraton, Four Points by Sheraton, and The Luxury Collection brands from ITT Sheraton in 1998.
In 1999, Starwood launched "W" Hotels, a brand that has been described as a "fun, hip and exciting hotel collection that happily marries boutique hotel flair with the quality and functionality of larger brand hotels." In September 2005, Starwood announced the launch of aLoft, a new hotel brand based on W. aLoft Hotels cater toward business travelers. Starwood intends to have 500 aLoft hotels worldwide by 2012. In 2005, Starwood purchased the Le Méridien brand, which greatly increased the company's operations in Europe.
In 2004, Starwood's founder and CEO Barry Sternlicht stepped down as CEO to focus his attention on his other firm, Starwood Capital. He remained on the Board of Directors until 2005. He was succeeded as CEO by Steven J. Heyer, and Starwood began selling a number of its company-owned hotels, instead focusing on becoming a management company and franchisor for its current and future hotel brands. In April 2007, Steven J. Heyer left the company on the request of the Board of Directors because of an issue with Heyer's management style and after allegations of personal misconduct.[2] Chairman of the Board Bruce Duncan served as interim CEO until September 2007, when the company announced Heyer's predecessor, Frits van Paasschen.
Main articles: Sheraton Hotels and Resorts
'Sheraton Hotels and Resorts' is Starwood's largest and second oldest brand (Westin is the oldest).
Main articles: Four Points by Sheraton
'Four Points by Sheraton' is Starwood's mid-market hotel brand.
Main articles: Westin Hotels
The 'Westin Hotels' brand includes hotels, resorts and spas located in Ireland, the United States, Australia, Canada, and other countries. Westin locations are targeted towards upscale business travelers and convention attendees.
'The Luxury Collection' brand includes hotels and resorts located in the United States, Africa, Asia, Europe, Mexico, Latin America and the Middle East. The Luxury Collection affiliates with existing luxury hotels to affiliate with an international brand while preserving their recognized identities.
'Le Méridien' is a French-style hotel brand formerly headquartered in the United Kingdom, with 130 properties.
The internationally renowned Le Méridien brand was established in 1972 by Air France "to provide a home away from home for its customers.” The first Le Méridien property was a 1,000-room hotel in Paris — Le Méridien Etoile. Within two years of operation the group had 10 hotels in Europe and Africa. Within the first six years the number of hotels had risen to 21 hotels in Europe, Africa, the French West Indies, Canada, South America, the Middle East and Mauritius. The group continued to grow and, by 1991, the total number of Le Méridien properties had risen to 58.
In late 1994, Le Méridien was acquired by UK hotel giant, Forte, which in turn was acquired by Granada Group plc in 1996. Through a merger in the summer of 2000 between Forte's parent company, Granada Group plc, and global contract catering giant, Compass Group plc — and the subsequent de-merger of the two companies in February 2001 — the ownership of the Forte Hotel Group and its three brands (Le Méridien, Heritage Hotels and Posthouse Hotels) passed solely to Compass Group.
In May 2001, Nomura International plc announced the acquisition of Le Méridien Hotels & Resorts from Compass Group plc for £1.9 billion and Le Méridien was merged with Principal Hotels, which was acquired in February 2001. In December 2003, Lehman Brothers Holdings acquired the senior debt of Le Méridien.
In November 2005, the Le Méridien brand and management fee business was acquired by Starwood Hotels & Resorts. The leased and owned real estate assets were acquired in a separate deal by a joint venture formed by Lehman Brothers and Starwood Capital (a company not affiliated with Starwood Hotels & Resorts).
Currently, Le Méridien is a global hotel group with a portfolio of more than 120 luxury and upscale hotels in over 50 countries worldwide. The majority of its properties are located in the world’s top cities and resorts throughout Europe, Africa, the Middle East, Asia Pacific and the Americas.
Its acquisition by Starwood was announced April 28, 2005 and completed November 24, 2005. Starwood will allow Le Méridien to continue expanding throughout Europe, the Middle East, North America and Africa.
The 'St. Regis' brand includes hotels and resorts located in the United States, Mexico, Caribbean, Europe, and Asia.
The 'W Hotels' brand features contemporary properties, with modern facilities. W Hotels' slogan is "Whatever, Whenever". They have locations in Atlanta, Chicago, Dallas (W Dallas Victory Hotel and Residences), Honolulu, Los Angeles, The Maldives, Mexico City, Montreal, New Orleans (Downtown), New Orleans (French Quarter), New York City (5 locations), San Diego, San Francisco (W Hotel San Francisco), Seattle, Seoul (W Seoul Walkerhill), Sydney (W at Woolloomooloo) , and the Silicon Valley. Planned destinations include Atlanta (Midtown), Atlanta (Downtown), Atlanta (Buckhead), Doha, Dubai (Festival City), Dubai (Palm Jumeirah), Fort Lauderdale, Hoboken, Hollywood, Hong Kong, Philadelphia, Pittsburgh, Phoenix, Scottsdale, Shanghai, South Beach, Milan, St. Petersburg, Austin, Athens, Istanbul, Vieques, and Verbier. The Chicago, Dallas, Los Angeles, San Francisco, Seoul, and Scottsdale branches all feature a Spa.
element, a brand extension of Westin Hotels & Resorts, was announced on September 22, 2006. It is an extended-stay hotel. Formerly known by its working title, Project ESW, element's design goal is "nature". It incorporates social meeting areas into the hotel's design.[3]
Announced on September 28, 2005, the limited-service aloft brand combines the features of W Hotels and the value of Four Points by Sheraton. Starwood plans to open the first hotels in Lexington, Massachusetts; Tucson, Arizona; San Francisco International Airport; Philadelphia International Airport; and the Cherry Creek area of Denver, Colorado. The chain's first international properties have been announced at Montreal and Toronto in Canada. The Montreal property will be located at Pierre Trudeau International Airport, while the Toronto property will be downtown at Front & Niagara streets. Both are scheduled to open in 2007.
Starwood Preferred Guest ("SPG") is Starwood's loyalty program. The program allows members to earn points for hotel stays and other purchases. It has partnerships with firms such as American Express, MBNA Canada and various airlines. The hotel uses rich customer data to target market and provide customized customer experiences. According to Starwood Hotels & Resorts' corporate profile, the SPG program has over 27 million members. It was the first loyalty program in the hotel industry with a policy of no blackout dates and no capacity controls.
Since its inception in 1999, SPG has been awarded the Hotel Program of the Year six times by consumers via the prestigious Freddie Awards.
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★ Starwood Hotels & Resorts Worldwide official website
'Starwood Hotels & Resorts Worldwide, Inc.' () is a hospitality ownership, management, and franchise organization based in White Plains, New York. One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands. As of May 1, 2007 the firm owned, managed, or franchised more than 860 hotels in over 95 countries with 145,000 employees and about 232,000 rooms worldwide. 'Starwood Preferred Guest' is the company's frequent stay program.
| Contents |
| History |
| Brands |
| Sheraton Hotels and Resorts |
| Four Points by Sheraton |
| Westin |
| The Luxury Collection |
| Le Méridien |
| St. Regis |
| W Hotels |
| element |
| aloft |
| Starwood Preferred Guest |
| References |
| External links |
History
Starwood Hotels and Resorts was originally formed by the real estate investment firm Starwood Capital to take advantage of a tax break; at the time the company was known as Starwood Lodging.[1] Initially, Starwood Lodging owned a number of hotels throughout North America, all under different brand names. The Westin Hotel Company was purchased in 1994 from Aoki Corporation of Japan. Starwood acquired the Sheraton, Four Points by Sheraton, and The Luxury Collection brands from ITT Sheraton in 1998.
In 1999, Starwood launched "W" Hotels, a brand that has been described as a "fun, hip and exciting hotel collection that happily marries boutique hotel flair with the quality and functionality of larger brand hotels." In September 2005, Starwood announced the launch of aLoft, a new hotel brand based on W. aLoft Hotels cater toward business travelers. Starwood intends to have 500 aLoft hotels worldwide by 2012. In 2005, Starwood purchased the Le Méridien brand, which greatly increased the company's operations in Europe.
In 2004, Starwood's founder and CEO Barry Sternlicht stepped down as CEO to focus his attention on his other firm, Starwood Capital. He remained on the Board of Directors until 2005. He was succeeded as CEO by Steven J. Heyer, and Starwood began selling a number of its company-owned hotels, instead focusing on becoming a management company and franchisor for its current and future hotel brands. In April 2007, Steven J. Heyer left the company on the request of the Board of Directors because of an issue with Heyer's management style and after allegations of personal misconduct.[2] Chairman of the Board Bruce Duncan served as interim CEO until September 2007, when the company announced Heyer's predecessor, Frits van Paasschen.
Brands
Sheraton Hotels and Resorts
Sheraton Poznań
Main articles: Sheraton Hotels and Resorts
'Sheraton Hotels and Resorts' is Starwood's largest and second oldest brand (Westin is the oldest).
Four Points by Sheraton
Main articles: Four Points by Sheraton
'Four Points by Sheraton' is Starwood's mid-market hotel brand.
Westin
Main articles: Westin Hotels
The 'Westin Hotels' brand includes hotels, resorts and spas located in Ireland, the United States, Australia, Canada, and other countries. Westin locations are targeted towards upscale business travelers and convention attendees.
The Luxury Collection
'The Luxury Collection' brand includes hotels and resorts located in the United States, Africa, Asia, Europe, Mexico, Latin America and the Middle East. The Luxury Collection affiliates with existing luxury hotels to affiliate with an international brand while preserving their recognized identities.
Le Méridien
'Le Méridien' is a French-style hotel brand formerly headquartered in the United Kingdom, with 130 properties.
The internationally renowned Le Méridien brand was established in 1972 by Air France "to provide a home away from home for its customers.” The first Le Méridien property was a 1,000-room hotel in Paris — Le Méridien Etoile. Within two years of operation the group had 10 hotels in Europe and Africa. Within the first six years the number of hotels had risen to 21 hotels in Europe, Africa, the French West Indies, Canada, South America, the Middle East and Mauritius. The group continued to grow and, by 1991, the total number of Le Méridien properties had risen to 58.
In late 1994, Le Méridien was acquired by UK hotel giant, Forte, which in turn was acquired by Granada Group plc in 1996. Through a merger in the summer of 2000 between Forte's parent company, Granada Group plc, and global contract catering giant, Compass Group plc — and the subsequent de-merger of the two companies in February 2001 — the ownership of the Forte Hotel Group and its three brands (Le Méridien, Heritage Hotels and Posthouse Hotels) passed solely to Compass Group.
In May 2001, Nomura International plc announced the acquisition of Le Méridien Hotels & Resorts from Compass Group plc for £1.9 billion and Le Méridien was merged with Principal Hotels, which was acquired in February 2001. In December 2003, Lehman Brothers Holdings acquired the senior debt of Le Méridien.
In November 2005, the Le Méridien brand and management fee business was acquired by Starwood Hotels & Resorts. The leased and owned real estate assets were acquired in a separate deal by a joint venture formed by Lehman Brothers and Starwood Capital (a company not affiliated with Starwood Hotels & Resorts).
Currently, Le Méridien is a global hotel group with a portfolio of more than 120 luxury and upscale hotels in over 50 countries worldwide. The majority of its properties are located in the world’s top cities and resorts throughout Europe, Africa, the Middle East, Asia Pacific and the Americas.
Its acquisition by Starwood was announced April 28, 2005 and completed November 24, 2005. Starwood will allow Le Méridien to continue expanding throughout Europe, the Middle East, North America and Africa.
St. Regis
The 'St. Regis' brand includes hotels and resorts located in the United States, Mexico, Caribbean, Europe, and Asia.
W Hotels
W San Diego
The 'W Hotels' brand features contemporary properties, with modern facilities. W Hotels' slogan is "Whatever, Whenever". They have locations in Atlanta, Chicago, Dallas (W Dallas Victory Hotel and Residences), Honolulu, Los Angeles, The Maldives, Mexico City, Montreal, New Orleans (Downtown), New Orleans (French Quarter), New York City (5 locations), San Diego, San Francisco (W Hotel San Francisco), Seattle, Seoul (W Seoul Walkerhill), Sydney (W at Woolloomooloo) , and the Silicon Valley. Planned destinations include Atlanta (Midtown), Atlanta (Downtown), Atlanta (Buckhead), Doha, Dubai (Festival City), Dubai (Palm Jumeirah), Fort Lauderdale, Hoboken, Hollywood, Hong Kong, Philadelphia, Pittsburgh, Phoenix, Scottsdale, Shanghai, South Beach, Milan, St. Petersburg, Austin, Athens, Istanbul, Vieques, and Verbier. The Chicago, Dallas, Los Angeles, San Francisco, Seoul, and Scottsdale branches all feature a Spa.
element
element, a brand extension of Westin Hotels & Resorts, was announced on September 22, 2006. It is an extended-stay hotel. Formerly known by its working title, Project ESW, element's design goal is "nature". It incorporates social meeting areas into the hotel's design.[3]
aloft
Announced on September 28, 2005, the limited-service aloft brand combines the features of W Hotels and the value of Four Points by Sheraton. Starwood plans to open the first hotels in Lexington, Massachusetts; Tucson, Arizona; San Francisco International Airport; Philadelphia International Airport; and the Cherry Creek area of Denver, Colorado. The chain's first international properties have been announced at Montreal and Toronto in Canada. The Montreal property will be located at Pierre Trudeau International Airport, while the Toronto property will be downtown at Front & Niagara streets. Both are scheduled to open in 2007.
Starwood Preferred Guest
Starwood Preferred Guest ("SPG") is Starwood's loyalty program. The program allows members to earn points for hotel stays and other purchases. It has partnerships with firms such as American Express, MBNA Canada and various airlines. The hotel uses rich customer data to target market and provide customized customer experiences. According to Starwood Hotels & Resorts' corporate profile, the SPG program has over 27 million members. It was the first loyalty program in the hotel industry with a policy of no blackout dates and no capacity controls.
Since its inception in 1999, SPG has been awarded the Hotel Program of the Year six times by consumers via the prestigious Freddie Awards.
References
1.
2.
3.
External links
★ Starwood Hotels & Resorts Worldwide official website
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