WHOLE PRODUCT

''Whole product
doughnut diagram''In marketing, a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. The generic product is what is usually shipped to the customer. The whole product typically augments the generic product with training and support, manuals, cables, additional software or computer_hardware|hardware, installation instructions, professional services, etc.

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See also

See also

★ Marketing

★ product