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(Redirected from Woolworths Supermarkets)
: ''For other uses, see Woolworth.''
'Woolworths', is the largest supermarket chain in Australia, owned by Woolworths Limited. It is colloquially known as 'Woolies'. In Victoria, the supermarket trades as Safeway.
Woolworths supermarkets began as a single inner-city store in Sydney just over eighty years ago. Since then, Woolworths has expanded into almost every metropolitan and regional area of Australia.
Woolworths Supermarkets are part of the wider Woolworths Limited corporation, the second largest private employer in Australia with over 320,000 shareholders.
In December 1924, Woolworths opened its first ever store in the old Imperial Arcade in Pitt Street, Sydney. This store was called the ''Woolworths Stupendous Bargain Basement''.
Woolworths expanded rapidly and soon there were 31 stores in Australia and 9 in New Zealand. Twenty-five new Woolworths stores opened in the first months of World War II.
During this period Woolworths started offering low cost products to rural Australia, particularly in remote areas such as Alice Springs and Darwin. Woolworths diversified into fresh food which led to the opening of Woolworths first Food Fair store, which soon become one of Australia's biggest retailers of fresh fruit and vegetables.
During the 1980s Woolworths adopted the "Fresh Food People" slogan that is still in use today. In 1985, Woolworths acquired its Safeway stores through the acquisition of an American company. At this time, Woolworths was the market leader in grocery sales, serving up to 10 million customers per week. In two years, profit rose from $8 million to $136 million.
In 1993, the $2.45 billion Woolworths share float was the biggest in Australia's history. The one billion shares on offer were purchased by more than 33,000 investors, including 19,000 Woolworths employees.
The Purity and Roelf Vos stores were renamed Woolworths.
By 2006, Woolworths had over 13 million customers in over 750 supermarkets every week and profits for the group exceeded $1 billion for the first time. On January 23rd 2007, Woolworths Supermarkets donated the profits for the entire day to the Country Women's Association as relief for drought-stricken farmers.
In 2006 Woolworths started the roll-out of WOWpos, an upgraded point of sale system including running-total display and pictorial operator menus for produce and bulky items.
Woolworths advertises through TV, radio, newspapers, catalogues, on their website and in-store. The main slogan Woolworths has been using since the 1980s has been "The Fresh Food People" which is used prominently as part of their logo. Safeway, Purity and Roelf Vos also used the slogan as part of their logo. In the early 1990s, an advertising campaign for Woolworths was launched with an advertising jingle that continues today. However, when Woolworths introduced its second slogan "Bringing food to life", that was replaced with a newer one which used both slogans in their jingle. That slogan was eventually dropped and soon after that, reverted back to the original jingle. In late 2005, a new second slogan "Low prices you can count on everyday" was launched. As of 2007, that second slogan has changed to "'Low prices' you can count on".
The 'Frequent Shopper Club' or F$C is a reward program for shopping in Woolworths stores in Tasmania. It was started by Purity Supermarkets in the early 1990's before it was sold to Woolworths in the 1990s and is still in use today.
In September 2007, a trial began in central west New South Wales of a Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount entitlements, thus eliminating the need for shoppers to retain paper coupons previously used for this purpose.[1] This followed Woolworths announcement that is was planning to launch a general purpose credit card in 2008.[2]
★ Woolworths Fresh
★ Woolworths Select
★ Woolworths Home Brand
★ Woolworths Organics
★ Woolworths Naytura
★ Woolworths trades as Safeway in Victoria
★ In Tasmania, Woolworths traded as Roelf Vos and Purity prior to re-branding as Woolworths in 2000.
★ Food For Less is a discount supermarket chain located in Queensland and New South Wales
★ Flemings is a group of four inner-city Sydney supermarkets.
1.
2. Now it's Woolworths the credit card people
★ Woolworths - Official Site
★ Woolies News Autumn 2006 (PDF) - WoWPoS Advantages (Page 11)
★ List of registered names for Woolworths Limited
: ''For other uses, see Woolworth.''
The exterior of a Woolworths supermarket in Southlands Boulevarde, Willetton, Western Australia.
A small, suburban Woolworths supermarket in Charnwood, Australian Capital Territory.
'Woolworths', is the largest supermarket chain in Australia, owned by Woolworths Limited. It is colloquially known as 'Woolies'. In Victoria, the supermarket trades as Safeway.
| Contents |
| History |
| 1920s |
| 1930s & 1940s |
| 1960s & 1970s |
| 1980s |
| 1990s |
| 2000s |
| Advertising |
| Frequent Shopper Club |
| "Everyday Rewards" |
| Woolworths Brands |
| Other Woolworths Limited Supermarkets |
| Notes |
| External links |
History
Woolworths supermarkets began as a single inner-city store in Sydney just over eighty years ago. Since then, Woolworths has expanded into almost every metropolitan and regional area of Australia.
Woolworths Supermarkets are part of the wider Woolworths Limited corporation, the second largest private employer in Australia with over 320,000 shareholders.
1920s
In December 1924, Woolworths opened its first ever store in the old Imperial Arcade in Pitt Street, Sydney. This store was called the ''Woolworths Stupendous Bargain Basement''.
1930s & 1940s
Woolworths expanded rapidly and soon there were 31 stores in Australia and 9 in New Zealand. Twenty-five new Woolworths stores opened in the first months of World War II.
1960s & 1970s
During this period Woolworths started offering low cost products to rural Australia, particularly in remote areas such as Alice Springs and Darwin. Woolworths diversified into fresh food which led to the opening of Woolworths first Food Fair store, which soon become one of Australia's biggest retailers of fresh fruit and vegetables.
1980s
During the 1980s Woolworths adopted the "Fresh Food People" slogan that is still in use today. In 1985, Woolworths acquired its Safeway stores through the acquisition of an American company. At this time, Woolworths was the market leader in grocery sales, serving up to 10 million customers per week. In two years, profit rose from $8 million to $136 million.
1990s
In 1993, the $2.45 billion Woolworths share float was the biggest in Australia's history. The one billion shares on offer were purchased by more than 33,000 investors, including 19,000 Woolworths employees.
2000s
The Purity and Roelf Vos stores were renamed Woolworths.
By 2006, Woolworths had over 13 million customers in over 750 supermarkets every week and profits for the group exceeded $1 billion for the first time. On January 23rd 2007, Woolworths Supermarkets donated the profits for the entire day to the Country Women's Association as relief for drought-stricken farmers.
In 2006 Woolworths started the roll-out of WOWpos, an upgraded point of sale system including running-total display and pictorial operator menus for produce and bulky items.
Advertising
Woolworths advertises through TV, radio, newspapers, catalogues, on their website and in-store. The main slogan Woolworths has been using since the 1980s has been "The Fresh Food People" which is used prominently as part of their logo. Safeway, Purity and Roelf Vos also used the slogan as part of their logo. In the early 1990s, an advertising campaign for Woolworths was launched with an advertising jingle that continues today. However, when Woolworths introduced its second slogan "Bringing food to life", that was replaced with a newer one which used both slogans in their jingle. That slogan was eventually dropped and soon after that, reverted back to the original jingle. In late 2005, a new second slogan "Low prices you can count on everyday" was launched. As of 2007, that second slogan has changed to "'Low prices' you can count on".
Frequent Shopper Club
The 'Frequent Shopper Club' or F$C is a reward program for shopping in Woolworths stores in Tasmania. It was started by Purity Supermarkets in the early 1990's before it was sold to Woolworths in the 1990s and is still in use today.
"Everyday Rewards"
In September 2007, a trial began in central west New South Wales of a Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount entitlements, thus eliminating the need for shoppers to retain paper coupons previously used for this purpose.[1] This followed Woolworths announcement that is was planning to launch a general purpose credit card in 2008.[2]
Woolworths Brands
★ Woolworths Fresh
★ Woolworths Select
★ Woolworths Home Brand
★ Woolworths Organics
★ Woolworths Naytura
Other Woolworths Limited Supermarkets
★ Woolworths trades as Safeway in Victoria
★ In Tasmania, Woolworths traded as Roelf Vos and Purity prior to re-branding as Woolworths in 2000.
★ Food For Less is a discount supermarket chain located in Queensland and New South Wales
★ Flemings is a group of four inner-city Sydney supermarkets.
Notes
1.
2. Now it's Woolworths the credit card people
External links
★ Woolworths - Official Site
★ Woolies News Autumn 2006 (PDF) - WoWPoS Advantages (Page 11)
★ List of registered names for Woolworths Limited
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