WORLD OF COCA-COLA

The 'World of Coca-Cola' is a permanent exhibition featuring the history of The Coca-Cola Company and its well-known advertising as well as a host of entertainment areas and attractions. It is located at Pemberton Place (named in honor of John Pemberton, the inventor of Coca-Cola), a 20-acre complex located across Baker Street from Centennial Olympic Park that also includes the Georgia Aquarium. It opened to the public on May 24, 2007, replacing a 17-year-old smaller museum located a few miles away.

Contents

Museum Tour

World of Coca-Cola Atlanta (1990-2007)

Other Locations

External links

Museum Tour

After going through a security checkpoint involving airport-style metal detectors, guests begin their visit in "The Lobby," which features large Coca-Cola bottles made from different materials from around the world. Guests are then funneled into the "Coca-Cola Loft," a collection of Coca-Cola advertising artifacts dating back as far as 1905, while they wait to enter the "Happiness Factory Theatre." Once in the theatre, guests view ''Inside the Happiness Factory: A Documentary'', a mockumentary featuring the characters of the Happiness Factory, a key part of Coca-Cola's current advertising campaign, "The Coke Side of Life." Following the film, the screen scrolls upward, revealing a walkway into "The Hub." From this point forward, guests can visit the various attractions in whatever order they choose, all of which can be accessed from The Hub. This is a departure from the old museum, which was toured in a linear fashion.
Attractions accessed from The Hub include:

★ Level One

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★ Coca-Cola Polar Bear: Guests can pose for a picture with the Coca-Cola mascot in The Hub.

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★ Coca-Cola Connections: Guests listen to positive stories of The Coca-Cola Company's influence in the world from the people who have experienced the benefits.

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★ Milestones of Refreshment: Artifacts from Coca-Cola's branding efforts. The oldest artifact is a packing slip from 1888 detailing Coca-Cola sales figures nationwide.

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★ Bottle Works: Guests tour a fully-functioning bottling line which produces commemorative 8-ounce bottles of Coca-Cola Classic that can be retrieved at the end of the tour. The bottling process is slowed down exponentially to allow guests an easier view of it. A complex robotic delivery system sends the bottles upstairs to "Taste It!" where guests retrieve them as they exit.

★ Level Two

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★ In Search of the Secret Formula: A 4-D film presentation featuring an eccentric scientist and his assistant searching for "what makes a Coke a Coke". The seats in the theatre move and the attraction features wind and water effects. Includes a ten-minute video pre-show providing exposition of the film's storyline.

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★ Pop Culture Gallery: Provides guests an insight into Coca-Cola's influence into popular culture. This section includes trinkets and memorabilia made from used Coca-Cola cans and bottles. It also features works by artists such as Andy Warhol, Norman Rockwell, and Steve Penley. This gallery also houses the museum's only acknowledgement of "New Coke," one of history's most infamous commercial failures, in the form of a video and artifacts from protests.

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★ Perfect Pauses Theater: An informal theater featuring Coca-Cola's television advertising efforts in the form of three short films:

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★ ''Magic Moments'': Memorable Coca-Cola advertisements from the United States.

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★ ''Animation Celebration'': Animated Coca-Cola-themed advertisements

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★ ''International Festival'': Recent Coca-Cola advertisements from around the world.

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★ Taste It!: Guests can sample nearly 70 products offered by The Coca-Cola Company worldwide, including most of the products offered in the United States. One room with a giant Coca-Cola contour bottle features only products that include the name "Coca-Cola" in their titles, including Coca-Cola Classic, Diet Coke, and most currently-available variations on the original formula (including Coca-Cola Vanilla, Coca-Cola Zero, Coca-Cola Cherry, and others).

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★ The Coca-Cola Store: Features thousands of Coca-Cola-themed products for guests to purchase. Once guests enter the store, they cannot return to the museum. The store can also be accessed by guests not visiting the museum.
The World of Coca-Cola is expected to attract between 1.2 to 1.5 million visitors a year. Its design allows it to be easily updated as trends and advertising campaigns change, something the previous museum lacked.

World of Coca-Cola Atlanta (1990-2007)

The previous World of Coca-Cola opened in August of 1990 adjacent to Underground Atlanta. It had 23,000 sq. feet of exhibition space and, in addition to the museum exhibit, the attraction included an Everything Coca-Cola gift store that carried a wide selection of Coca-Cola branded merchandise. In the mid-1990s, the attraction was renamed "World of Coca-Cola Atlanta," in an attempt to differentiate it from the similar, yet smaller museums opening in Las Vegas and Tokyo.
On April 7, 2007, having hosted over 13 million visitors, it closed its doors in preparation for the opening of the new, larger facility six weeks later. The building housing the original World of Coca-Cola was sold to the State of Georgia.
The attraction was toured from the top down; guests rode up an elevator and began their visit on the third level. The museum was presented roughly in chronological order, with numerous examples of advertising materials and Coke-branded memorabilia. Some of the noteworthy attractions included a replica of a mid-20th century soda fountain (based on a real drugstore that was found in the city of Baxley, Georgia, in the southeastern corner of the state) and a more futuristic vision of one, where guests had a chance to try Coca-Cola products from around the world.

Other Locations

''World of Coca-Cola Las Vegas'' was located on Las Vegas Boulevard South (more famously known as the Las Vegas Strip), adjacent to the MGM Grand Las Vegas hotel and casino. It was closed in 2000; however, the Everything Coca-Cola store remains open.
''World of Coca-Cola Tokyo'' is located on the 6th floor of Mediage in Daiba.

External links

★ World of Coca-Cola Atlanta website

★ World of Coca-Cola Tokyo website (Japanese)

★ World of Coca-Cola from Roadside Georgia