YELLOW PAGES

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The term 'Yellow Pages' refers to a telephone directory for businesses, categorized according to the product or service provided. As the name suggests, such directories are usually printed on yellow paper, as opposed to white pages for non-commercial listings. With the advent of the Internet, the traditional term "Yellow Pages" is now also applied to online directories of businesses.
The name and concept of "Yellow Pages" was invented in the United States over a century ago . The expression "Yellow Pages" is used globally, in both English and non-English speaking countries. In the U.S., the expression "Yellow Pages" refers to the category, while in some other countries it is a registered name and therefore a proper noun.

Contents

In general

Online yellow pages

Mobile Media (Local Search)

See also

In general

Yellow pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are in plain small black text.The Yellow pages publishers make their profits by selling special value-added features to businesses such as a larger font size for their listing, or an advertisement box next to the listings in a category.
Since the mid-1990s, there has been a trend among yellow pages publishers to add four-color printing for some advertisements. Many publishers also offer the option to have advertisements appear with a white background to make them stand out. Interestingly, most yellow pages are not printed on yellow paper; rather the yellow is printed onto the paper. When an advertisement is printed with a white background, its part of the page does not receive yellow ink—so the white is actually the natural color of the paper. This is known as "white knock-out".

Online yellow pages

The information contained in the yellow pages is essentially a commodity, so publishers often engage in product differentiation tactics such as boasting about their listings being more comprehensive or up-to-date. In 1999, a new tactic was pioneered by France Télécom's Pages Jaunes, which dispatched photographers to certain French cities so it could add a photograph of businesses along with their phone number and street address.

Mobile Media (Local Search)

The Yellow Pages are also available on mobile devices (such as mobile phones and GPS navigators) with static (embedded) and real-time (online) databases. The usage method varies (such as SMS, a WAP session, voice, or a dedicated application on the device), but usually relies on the input of the search keywords, and a return from the application with the points of interest.
These kind of yellow page queries are more and more being referred to as a local search and it is a growing area were marketing dollars are being invested due to the targeted and focused customer base it develops to the YP advertisers.
Voice recognition is also being used in the interfacing; the Canadian Yellow Pages Group has commercially been using a voice local search "Hello Yellow" (in 2007 renamed "YellowPages411") since 2005, enabling you to find local businesses using only your voice.
==References=

★ Thomson Group: chronology

★ Yell UK History

★ Kingston Communications - Our History

★ Link (Indian Business/Yellow Pages in USA) Directories

★ INDIANpages.net

See also

★ Electronic Yellow Pages

★ List of Yellow Pages

★ White pages - Residential (non commercial) counterpart of the Yellow Pages

★ Blue pages - Government related counterpart

★ Yellowikis

★ Loren M. Berry - Inventor of the yellow pages concept

★ J. R. Hartley - The man featured in many UK Yellow Pages adverts