Travel Portal Launches New Business Centre to Assist Advertiers

TORONTO - TripAtlas.com, a Diamond Group company, has launched a new Business Centre (http://biz.tripatlas.com) designed to make it easily accessible for advertisers to capture the huge market potential that online advertising offers.   As the Interactive Advertising Bureau of Canada noted in a recent report there has been a 26 percent growth in Canadian online advertising in 2006 compared to 2005.   

"There has been a major shift in media buying patterns and we want to make it easier for advertisers and especially novice online advertisers to properly inform them on the opportunities available, " said Travis Snelling, Interactive Solutions Manager, TripAtlas.com. "   "People from 187 countries use TripAtlas.com to find travel companies and travel related information - that's a phenomenal opportunity for advertisers who are interested not just in the Canadian market but drawing people in from around the world."

TripAtlas.com is the world's largest online travel resource with more than 90 million pages of travel related content and a directory of over 100,000 global travel companies.    The site is not owned or operated by a travel advertiser so information is unbiased providing additional credibility for visitors to the site.  

TripAtlas.com Business Centre has key features attractive to the advertiser:

• provides fresh, accurate audience demographics for advertisers
• view exactly the online placement of the ad with live interactive examples
• a simple overview of standard advertising opportunities, complete with benefits and price ranges - all online to review without pressure
• all online advertising campaigns are supported by full analytic reports and allow advertisers to log in and view campaign performance as often as they wish
• more than 1,000,000 visitors to the website - visitors who are interested in travelling

Some of the advertising opportunities available on TripAtlas.com:

• Directory listings from as low as $34.95/month
• Directory Keyword Sponsorship from $249.95/month
• Banner Advertising from $699.95/month
• Channel Sponsorship from $999.95/month
• Leaderboard, Bigbox, Large Rectangle and Skyscraper ads
• Custom campaigns can be developed to the advertiser's needs and specifications

Unlike traditional forms of advertising, you can target your audience more accurately by geographic location (by country, region, city) or by time of day and buying patterns.   It's the most cost-effective form as the analytics get even more defined with more technology.   According to the Interactive Advertising Bureau of Canada 36 percent of online ad spends are for display (banner) advertising followed by 35 percent for search and 27 percent for directory listings.    Advertisers interested in learning more about the opportunities available can visit TripAtlas.com and on the bottom of the home page click on "Advertise" or contact by phone or email at the information below.

Discover the World.  Share your Experience.  With over 7 million pages of content, TripAtlas.com is the world's largest and unbiased online travel resource. TripAtlas.com has an annual global reach of over one million (and counting) travel enthusiasts looking to research their destinations, plan their trips, find local and international travel companies, learn interesting travel information and read award-winning travel articles. TripAtlas.com users can also write their own travel blogs, submit travel photos & videos and share their experiences with the world.   TripAtlas.com, a Diamond Group company, is located at 477 Richmond Street West, Suite 903, Toronto, Ontario  M5V 3E7; tel: (416) 546-8747; fax: (416) 972-0133; Toll-free: (877) 374-8747. 

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For Further Information:

Travis Snelling Interactive Solutions Manager TripAtlas.com Tel: (416) 546-8747 Ext. 204 Toll:Free: (877)374-8747 Email: travis@tripatlas.com www.tripatlas.com

Chris Ryall Canadian PR Representative Travel Marketing Experts Inc. Tel: (416) 861-1022 Toll-free: (888) 423-3995 Email:chris@travelmarketingexperts.com www.travelmarketingexperts.com

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