Yahoo! Reports 1 out of 8 online video viewers make a purchase after watching

TORONTO -  TripAtlas.com, a Diamond Group company, continues to expand its reach and travel content.   A phenomenal 84 million videos are now integrated with over 7 million pages of content giving TripAtlas.com a combined total of 90 million pages of content.   According to Yahoo! one in eight online video viewers make a related purchase after watching a video.

Each travel video has keyword tags that show relevant and related content on TripAtlas.com based on those keywords.   For example, if a visitor is viewing a video about deep sea fishing in Mexico, they can see tour operators and hotels in Mexico as well as articles related to fishing and Mexico.

"Travellers today are very savvy and sophisticated and they expect and almost demand to see actual videos of places they may visit or hotels they want to stay," explained Travis Snelling, Interactive Solutions Manager, TripAtlas.com.  "They want to watch people actually experiencing the destination and hearing directly from the traveller what the experience is like,"  added Snelling.

Whether it  be a cultural, adventure, sports, golf, spa, or volunteer travel experience, TripAtlas.com brings the information, pictures and videos directly to your computer screen in an easy to use and quickly accessible format.   TripAtlas.com encourages its website visitors to download their travel videos to its website and share their travel experiences with the world.   With more than one million visitors and growing, TripAtlas.com is the key travel portal and go to source for everything travel. 

Yahoo! reported at a recent conference it hosted that was held in Toronto in July that 80 percent of internet users watching video and 50 percent of online video is consumed on weekdays between 7:00 am to 5:00 pm.  This coincides with TripAtlas.com's peak traffic time.  The addition of video to TripAtlas.com has proven to be a very significant step in the growth of its user base. The daily website traffic has quintupled since fully launching the video integration.

Integrating videos with content and the TripAtlas.com's Travel Company Directory, (which has more than 100,000 global travel companies) has proven to be successful in driving consumers interested in travel to companies listed in the directory.    The company directory lists travel agencies, tour operators, specialty operators, hotels, car rental, cruise lines, airlines and more. The site is not owned or operated by a travel advertiser so information is unbiased providing additional credibility for visitors to the site. 

Discover the World.  Share your Experience.  With over 7 million pages of content, TripAtlas.com is the world's largest and unbiased online travel resource. TripAtlas.com has an annual global reach of over one million (and counting) travel enthusiasts looking to research their destinations, plan their trips, find local and international travel companies, learn interesting travel information and read award-winning travel articles. TripAtlas.com users can also write their own travel blogs, submit travel photos & videos and share their experiences with the world.   TripAtlas.com, a Diamond Group company, is located at 477 Richmond Street West, Suite 903, Toronto, Ontario  M5V 3E7; tel: (416) 546-8747; fax: (416) 972-0133; Toll-free: (877) 374-8747. 

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For Further Information:

Travis Snelling Interactive Solutions Manager TripAtlas.com Tel: (416) 546-8747 Ext. 204 Toll:Free: (877)374-8747 Email: travis@tripatlas.com www.tripatlas.com

Chris Ryall Canadian PR Representative Travel Marketing Experts Inc. Tel: (416) 861-1022 Toll-free: (888) 423-3995 Email:chris@travelmarketingexperts.com www.travelmarketingexperts.com

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